Radio is a powerful direct response channel for advertising.

Products have been launched by radio. Companies have grown into multimillion-dollar companies with the help of radio advertising.

In fact, the top advertisers on radio are direct response marketers. Who are today’s top radio advertisers in 2022? Here is the 2022 partial count.

Indeed is radio’s #1 advertiser. The online employment recruiting service aired 1.67 million spots on the U.S. broadcast radio from January through June 022, pacing ahead of 2021’s full-year total of 2.53 spots. The brand ran more radio spots in the first half of 2022 than it aired in all of 2020 (1.17 million).

Progressive insurance – which topped the list in 2020 – placed second in 2021, and again it’s in the #2 spot position for 2022 with 1.2 million spots.

Upside, the mobile app that allows users to save on gas and grocery purchases, ranked third in the first half of 2022 with 1.14 million spots. Launched in January 2016, Upside first used radio in 2019. In 2021 it was radio’s eleventh-largest advertiser.

Need help in direct response radio advertising? Contact Michael at [email protected].