One of the great new innovations in integrated marketing strategies is using direct mail retargeting (DMRT).
DMRT allows you to identify the physical mailing addresses of your landing page or website visitors, allowing you to retarget them by sending a direct mail piece to your hot prospect within 24 hours.
Sending a direct mail piece after your prospects have visited or engaged with you digitally on your landing page or website is a powerful tool I use for most of my clients… because it works so well.
Why does Direct Mail Retargeting (DMRT) work so well?
The prospect is close to buying, they just need a little push. And the quick surprise of a direct mail piece to your hot prospects ignites the sale.
Integrating direct mail with your landing page or website consists of:
- Direct Mail- Send immediately to your online prospects is easy and simple
Direct mail will spark the sale. The magic of DMRT is the high response rate.
Your prospect saw your offer but didn’t order. All of a sudden, they get your direct mail piece… and then respond with your new lead or sale.
- Returning prospects back to your landing page
Most prospects order from the Call to Action (CTA) on the direct mail piece. But some will return to the landing page to order.
You should provide a URL similar to the one they visited but streamlined to order.
- A single powerful offer– reinforced
Digital and direct mail marketing must all include the same messaging for a cohesive campaign, a powerful unique selling proposition (USP), and direct response copy highlighting the benefits.
Here is an infographic to better understand the process:
Want to try Direct Mail Retargeting?
Call Michael Oppenheimer at 615-243-1751 or email him at [email protected]
We will set up the system for you, create the direct response copy and art for the direct mail piece, send out the direct mail for you, and give you an analysis report. It’s that easy.
