In writing direct response copy for your:

• Digital ads
• Facebook ads
• Websites or landing pages
• TV commercials
• Videos
• Direct mail
• Emails
• Pre-rolls

You must clearly and concisely present your value proposition.

Most think a value proposition is only the offer that is provided. But a value proposition is slightly different…  and critical to help you increase response.

It is not just your product price, your discount, your guarantee, or your premium.

It includes these but also the perception of your product, service, company, and direct or indirect competition by your prospects and customers.

It’s based on perceived needs by your prospect and how well you can fill them.

It’s based on perceived alternative choices … including no other choices at all.

It’s your complete presentation of your value, considering all impacts on decision-making by your prospect.

Is your value proposition clear and exciting, causing me to want to respond?

Remember, it’s from the prospect’s perception, not yours.

Your value proposition is tied into your unique selling proposition (USP) See my article: USP: The 3-Letter Secret to Greater, More Profitable Results [4 Steps to Success]

If I were to look at your marketing, what would I see? Is it powerful and compelling?

Do I believe I don’t have to look at competitors or alternatives?

Do I believe I’m getting the best ad at great value?

Do I believe I better act now and not wait?

If not. Don’t delay. Ask yourself if you’re presenting your complete value proposition from your prospect’s perspective – not your perspective.

For a free critique of your current marketing strategy, give Michael Oppenheimer a call at 615-933-4647 or email Michael at [email protected].