Google delayed the death of cookies… again. Here are 4 things you should know:
- Google plans to proceed with the deprecation of all cookies now in early 2025.
- Despite the stay of execution, marketers shouldn’t use the delay as a reason to find alternatives to cookies.
- Marketing built around first-party data and connected TV advertising—which don’t require cookies—is critical in a post-cookie world.
- Transactional Data Modeling (TDM) is an excellent first-party data source… including the ability to create a massive look-alike audience. I call it a buy-a-like audience. It gives you first-party status on actual transactional data based on other companies’ co-op’s first-party data.
Note: To get more information on how our data team can help you through the cookie nightmare, contact Michael at 615-933-4647 or email him at [email protected]
You’ll see how we have powerful solutions for you to know.
