Testing is the backbone of direct response marketing.

Always test. Test your subject line, copy, and graphics. You can test hundreds of variables that could help you boost your response.

I did a campaign for a newsletter called Strategic Investing. I sent the same email to the same list but changed the subject line to a split A/B test.

Subject line A said:

New cancer breakthrough triggers potential 1,000% profit chance.

Subject line B said:

Early investors could collect 1,000% gains from the end of cancer.

Which do you think performed better?

If you guessed A, you’re correct.

In fact, A got a 26% higher response rate than B.

If you’d like to talk to me about how to create great subject lines that generate new leads and profits, call 615-933-4647 or email Craig at [email protected]