- Money Already Spent
$2.94 billion was already spent on political ads during the 2024 election cycle. That is ahead of the $2.48 billion in the 2020 election cycle.
- Trump vs. Biden – Biden Way Ahead
Since Super Tuesday, President Biden has spent $99 million vs. $29.3 million Trump.
Plus, Biden has ad time reserved for the coming months worth three times what Trump has reserved.
- Biggest Political Advertiser in America?
According to AdImpact, during the last two weeks, Biden for President was the biggest political advertiser in the U.S. The campaign spent $15.8 million.
- The Most Social Media Advertising?
Biden had the most ads on Facebook and Google, where Biden Victory Fund spent the most, with $1.7 million in ads, followed by Biden for President, with $1.6 million.
How much is projected to be spent for 2024?
AdImpact projects a record $10.2 billion will be spent on political ads across all media during the 2023-2024 election cycle. This is a 13% increase from the record $9.02 billion spent on ads during the 2020 presidential election cycle.
For more information on political strategies, see my article: Political Marketing Breakthrough Success: 7 Advanced Strategies to Winning an Election [Winning Formula]
If you are interested in marketing for a political campaign, we can help. Give Michael a call at 615-947-6120 or email him at [email protected]
