The digital ad market is proving stronger in 2024 than initially predicted.

The Interactive Advertising Bureau has revised its outlook for spending gains in 2024.

The IAB now forecasts that the overall digital ad market will grow 11.8% yearly, compared to its earlier projected increase of 9.5%.

Why?

The 2024 election

Here are a few findings of increases by percentage:

  • CTV – 18.4%
  • Social Media – 16.3%
  • Paid Search (SEM) – 13.1%
  • Podcasts – 12.6%
  • Digital Display – 7.4%

If you are interested in learning more, we can help. Give Michael a call at 615-933-4647 or email him at [email protected]