When a disaster hits, people are obviously not looking at digital ads, TV commercials, radio commercials, Facebook, YouTube, or anything else. They are looking to pick up the pieces, help neighbors, and survive.

The same goes for direct mail.

Many post offices in the impacted area are damaged or closed, so mail will not be delivered… and no one would bother to look at it even if it could be delivered unless they were in an unaffected part of the state.

That’s why suppressing marketing during a disaster in those areas is critical.

Back in July, I wrote an article called Marketing Survival Guide: 9 Little-Known Steps for Preparing for a Disaster

in DMU. I recommend that you check this out because if you followed the advice, you would not waste money in these areas with your marketing dollars and giving you instructions on when it’s okay to market in these regions again.

If you have any questions or want more information on this topic, email Michael at [email protected] or call us at 615-933-4647.