Let me tell you about a powerful marketing secret that can drastically boost your responses—it’s your offer.

Most marketers make two big mistakes:

  1. They give little or no thought to the offer
  2. They don’t think outside-the-box on the offer

The offer isn’t what you get. It’s what the prospect gets.

In fact, the offer is critical to the success or failure of your campaign.

The offer is usually:

  • The price
  • The premium
  • The guarantee

Let me give you an example of a lead-generation campaign to attract investors.

In a marketing campaign I did with my CDMG team to generate new investors for a start-up company, I first created powerful copy and graphics in a magalog (see my video on magalogs) format and a digital campaign to be able to excite the investors about investing in a private—not public—company under the JOBS Act for crowdfunding.

Crowdfunding allows companies to raise money privately.  There are several ways companies can raise investment capital for a private company (not public). We did it under regulation A, which means any investor can invest.

This marketing campaign was for a new company called StarShop, and is a classic example of the best in modern integrated multi or omnichannel marketing strategy:

  1. Data: The foundation of the campaign is using the most advanced data modeling available, aiming at the target audience – in this case investors.
  2. Direct Response: All the marketing uses powerful direct response copy and art.
  3. Multichannel emails and digital ads are created and sent before, during, and after the direct mail piece arrives in the home.

Here is an example of a follow-up email:

Invest with a Shark: Private Investment Opportunity Now Available

Dear _________,

A few days ago I wrote to you about a unique opportunity to “invest with a shark” -alongside me, Kevin Harrington… one of the original sharks from the hit ABC TV show, Shark Tank.

By investing in StarShop today you can get in on the ground floor of a fast-moving mobile app that combines the power of celebrities and social media – along with the profit potential of a mobile app – to target huge, potential investing returns.

  1. Meta ads to those receiving the direct mail.
  2. Digital ads were used to serve only the people who are receiving the direct mail piece.
  3. Retargeting for both Google and Facebook, so that anybody who has visited the landing page is served multiple ads.
  4. A special direct response landing page is created.

These are all great tactical ways to maximize response and create a winning campaign.

But in this case, I created one more element. For the investor, I wanted to create an offer that was irresistible.

This is one of the little known, key secrets to high response and success.

I wanted prospects to know that not only could they invest with hopes of making money … they could also get key benefits and perks as a private-not public-investor.

For example, the offer included:

  1. A New Year’s Eve Party in Times Square, New York
  2. VIP Suites
  3. After Party at the Grammy Awards Ceremony
  4. Red Carpet Movie Premieres in Los Angeles and New York

If they invested, they would get these special perks at different investment levels.

Plus, I created a traditional premium offer for leads—special reports with sizzling title and perceived value.

This offer helped increase response over an ordinary offer.

Is your offer in your marketing as strong as it can be? Have you thought outside of the box? How can you create a stronger, more powerful offer?

Offers can be about as much as 30% to 40% of the success of your campaign. Sometimes, your offers can be an extension of your product or service, as was the case of my client StarShop.

Need help in creating, an integrated multi-channel campaign, including a powerful offer? Like a free critique of your current offer? Contact Michael at (615) 933-4647 or email him at [email protected].

Let CDMG Be Your Partner in Driving Growth 

Media Help, Copy Help, Testing Help, D2C, and e-Commerce Help 

CDMG is more than an ad agency 

Let us be your second opinion 

CDMG’s award-winning team, run by marketing veterans Craig and Caleb Huey, is dedicated to improving your advertising, marketing, branding, and bottom line with a proven approach that maximizes response rates and ROI. 

With expertise in media, data, digital, and creative strategy, we’ve earned over 120 prestigious awards, in 2024 alone. 

Why CDMG? 

  • Proven Success: 120 prestigious awards in 2024 alone. 
  • Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI. 
  • Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered. 
  • Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories. 

Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more! 

Our team has launched new products… and helped reposition companies to a higher level. Our strategies and tactics have generated leads, and built powerhouse e-commerce programs that have helped turn small businesses into multimillion dollar success stories and grown large companies. 

Our formula is data driven, accountable advertising that supercharges your growth. Every campaign is crafted precisely, focusing on what matters most to drive your success. 

Let’s discuss your marketing challenges and give you a second opinion. 

Contact Michael Oppenheimer at 615-933-4647 or email him at [email protected]. 

Start transforming your marketing results today with CDMG, Inc.