Comcast’s efforts to create a one-stop TV advertising platform that simplifies premium video buying much like buying a pre-roll on YouTube. It’s called Universal Ads.
Here are things you should know:
- Audience
The audience for this new service is small and medium size businesses who can use TV as a direct response ecommerce tool. “
- TV as easy for marketers as YouTube
“We want to replicate the way you buy YouTube for premium TV,” said James Grant, general manager of Universal Ads.
They are creating solutions that resemble what advertisers are used to in digital and social media.
- Targeted D2C audience
Universal Ads defines and targets audiences for the marketers.
- Partnerships give large reach
Universal Ads has partnered with many networks including A+E, AMC Networks, DirecTV, Fox Corporation, NBCUniversal, Paramount, Roku, TelevisaUnivision, Warner Bros. Discovery and Xumo.
If you need help planning your next ad campaign, give Michael a call at 615-933-4647 or email him at [email protected].
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Your Partner for Digital Success
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Let us help with your video needs!
We produce:
• Pre-roll videos
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Let’s talk. Call Michael Oppenheimer at 615-933-4647 or email [email protected] today. Don’t wait—start transforming your marketing results now with CDMG, Inc.
Act now, grow faster, and achieve more with CDMG.