Selling only by retail is dangerous to your bottom line.

Why?

Because you miss out on so many prospects and lose potential sales.

And worse, you don’t build a database for future profits.

It’s like being in chains, totally dependent on retail decisions. Breaking free is good for the bottom line.

To expand its client base, Metagenics – a marketer of nutritional supplements – wanted to break out of relying on just retail/doctor sales and go directly to potential buyers.

That’s where my company CDMG helped create a win-win situation.

Blue Cross of California has a massive database of people interested in their health.

Metagenics is a marketer of high-quality nutritional supplements that would interest many on the Blue Cross database.

So, I had my team at CDMG create a special hard copy ad online catalog to go to Blue Shield members to generate new sales for both companies.

Merging the two assets into a marketing campaign was smart for both of them.

Metagenics expanded its marketing opportunity to a huge database with an implied endorsement.

Blue Cross enjoyed an additional profit stream of new business. They also built greater customer loyalty.

Simply sending a catalog of nutritional products to Blue Cross members made little sense. So, we created a rationale.

That’s why my CDMG team followed five keys to create a successful campaign:

Key #1: Value Added Informational Marketing

We created a catalog that was more informative and educational, resulting in superior sales. Using a value-added approach, the catalog integrated content, stories and unique information, including health suggestions that Blue Cross felt would benefit its members. This was no ordinary catalog.

Key #2: Powerful Direct Response Offer

CDMG developed a powerful direct response offer for Blue Cross of California members to buy. Members were entitled to a 50% discount off the nutritional supplements.

Plus, to sweeten the offer, we offered every new buyer a sample package, which included a week supply of well-known supplements everybody would recognize – like Vitamin C – and gave them reason why it would be valuable to them.

Key #3: Branding and Positioning

By creating a sense of membership, CDMG developed branding and positioning – relationship – marketing.

For example, the copy said, “For Blue Cross California Members Only.” And the Blue Cross membership card mentioned the discount of up to 50%.

Some of the tease copy said “Multi vitamins specially designed to meet your unique needs—for women, men and children” or “Super foods nature comprehensive nutrition.”

Putting together a third-party marketing campaign is not easy. But it can be powerful and dynamic for your bottom line. In fact, the more powerful your database relationship, the more responsive your database will be to products and services you recommend.

Key #4: Transactional Data Modeling

Today, marketing with the advanced transactional data modeling (TDM) enables client databases like Blue Cross to identify in advance who is likely to buy, and thus reduce risks.

You can now market only to likely buyers.

Key #5: Direct Response Copy and Art

My team of professional direct response copywriters and artists created a powerful sales tool for both companies.

Editorial or journalistic — even traditional advertising copy — would not work. Only the unique direct response copy and art following tested rules could work.

Would you like a direct to consumer (D2C) campaign?

Would you like to create a catalog?

Or a subscription marketing campaign?

Or…?

Call Michael at 615-933-4647 or email [email protected] for a free consultation. Let’s work together to create a powerful, successful direct marketing campaign for you!

Unlock Explosive Growth with CDMG, Inc.
Your Partner for Digital Success 

In today’s fast-paced world, you need more than just an agency—you need a partner who drives growth, amplifies your brand, and delivers results that matter. That’s where CDMG comes in. 

We’re not just another ad agency. We are a top advertising and marketing powerhouse that specializes in driving real, measurable results and profits. Our award-winning team, led by marketing veterans Craig and Caleb Huey, is dedicated to supercharging your advertising efforts and transforming your business. 

Why CDMG? 

  • Proven Success: 120 prestigious awards in 2024 alone. 
  • Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI. 
  • Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered. 
  • Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories. 

Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more! 

Whether you’re looking to launch a new product, reposition your brand, or supercharge your e-commerce growth, CDMG is the partner you need to dominate your market. 

Are you ready to see how we can drive your growth?
Let’s talk. Call Michael Oppenheimer at 615-933-4647 or email [email protected] today. Don’t wait—start transforming your marketing results now with CDMG, Inc. 

Act now, grow faster, and achieve more with CDMG.