A direct response copy rule is no warm ups!

You may tease a reader on the outer envelope of a direct mail piece or headline of your landing page, or your video opening, and email lead.

But don’t make your prospect read or listen beyond one or two paragraphs to find out what you’re selling.

As a marketer, you’re competing with multiple distractions that hinder your ability to drive a sale.

Remember, you have their attention at the opening or very beginning – so don’t be afraid to “fire your biggest gun” at the point.

Here’s an example of a strong opening:

“I’m going to tell you about a natural health product that heals your aches and pains just as well as prescription medications – but with no side effects whatsoever. Not even one.”

Or:

“Dozens of online investments newsletters promise great stock tips. But do you know about a service that does more than promise great tips. It also teaches you the 7 step foolproof criteria for indentifying great stocks… so you can become your own high-powered Wall Street advisor.”

Or:

“Let me tell you about 6 surprising predictions for 2024 that will impact your bottom line.”

Look at your copy now.

No warmups.

Make sure you get to the point quickly.

Let us critique your first paragraph (and copy) for free. Call Michael at 615-933-4647 or email [email protected] for a free consultation.

Unlock Your Business Potential with CDMG, Inc. 

Boost Your Brand. Maximize Your ROI. Drive Measurable Growth. 

At CDMG, Inc., we don’t just run ads—we drive results. Our award-winning, data-driven strategies are designed to elevate your business, increase your leads, and maximize your bottom line. Led by marketing experts Craig and Caleb Huey, we’ve helped transform startups into multimillion-dollar powerhouses and scaled industry leaders to new heights. 

Whether you need expert media buying, compelling copy, targeted D2C strategies, or cutting-edge testing, CDMG is your go-to partner in success. 

Why Choose CDMG? 

  • Proven Success: With over 120 prestigious awards in 2024 alone, we know what works. 
  • Customized Strategies: Our data-driven approach ensures that every campaign is tailored to drive results. 
  • Expert Team: Tap into the expertise of seasoned veterans who’ve launched products, repositioned brands, and created e-commerce success stories. 
  • Let us help with your video needs!
    We produce:
    • Pre-roll videos
    • Video sales letters (VSLs)
    • TV commercials
    • Infomercials
    • Addressable TV
    • Videologs
    …and much more! 

We’re not just another agency. We’re your growth partner—focused on delivering measurable results and long-term success. 

Ready to Supercharge Your Business? 

Don’t settle for ordinary. Let’s talk about how CDMG can help you accelerate your growth and achieve your marketing goals. 

Contact Michael Oppenheimer today at 615-933-4647 or [email protected]. 

Start transforming your marketing today with CDMG, Inc.—where strategy meets success.