FACT: Up to 95% of your website visitors leave without taking action.
And 69% of those who start the checkout process abandon their cart.
That’s a sales disaster—unless you retarget them.
Retargeting is one of the most powerful tools in marketing today.
It lets you “follow” prospects, customers, and even old leads who showed interest but didn’t convert…
…reminding them of your offer, re-engaging them with new value, and ultimately turning them into loyal, paying customers.
Retargeting works across many platforms including:
• Google
• Instagram
• Facebook
• Amazon
• YouTube
• LinkedIn
• OTT/CTV
• Text
• Email
And…
• Direct Mail (yes—it works better now than ever)
No matter the channel, retargeting helps you:
- Convert more leads
- Generate more new customers or clients
- Drive more repeat sales
- Reactivate lost customers
- Increase your ROI—fast
Below are 16 of the most profitable retargeting strategies you can start using today:
#1: Show the Product They Searched For
Your prospect searched for “hearing aids”?
Show them an image of your hearing aid—instantly recognizable, benefit-driven, and clickable.
Reminder + Visual + Personalization = Higher Conversion
#2: Offer a Value-Added Free Report
Create a “special report” or guide that positions you as the expert and gives them a reason to say “yes.”
It builds trust and gives you their email—so you can retarget by email, direct mail, and more.
#3: Use Testimonials to Build Instant Credibility
Retarget using real customer testimonials—video or written.
People trust other people more than they trust you.
Let your happy clients sell for you.
#4: Use a Video Update to Spark Curiosity
Video is the #1 engagement tool today.
Send a short, powerful “video update” that teases something new, exciting, or time-sensitive.
“Wait till you see this…” = Click.
Best used on YouTube, OTT/CTV, or embedded in emails and landing pages.
#5: Overlay Your USP on Images
Use retargeting images that scream your Unique Selling Proposition:
- “Clinically Proven”
- “Only 24 Left in Stock”
- “Results in 7 Days or Less”
This stops the scroll and tells your story before they click.
#6: Say “Thank You” — and Reinforce the Next Step
Gratitude disarms skepticism.
Use a retargeting ad that says:
“Thanks for visiting—don’t forget your free report!”
“Thanks for your interest—finish your order and save 10%.”
It feels personal… and pulls them back in.
#7: Ask a Question to Recover Cart Abandoners
Examples:
“Did you forget something?”
“Still thinking it over?”
This strategy is great for shopping cart recovery—but also works for quote requests, lead form abandoners, and trial users.
#8: “We Miss You” to Bring Back Lapsed Buyers
Retarget old customers with a message like:
“We miss you. Here’s 10% off your next order.”
This can revive months-old or even years-old customers with one compelling offer.
#9: “Ready for a Refill?” – Trigger Repeat Sales
Perfect for consumables or subscription-like cycles (skincare, vitamins, dog food, razors, etc.).
If the product runs out in 30 days, retarget on day 27:
“Ready for more?”
Don’t wait for them to reorder—remind them first.
#10: “Renew Now” – Save Subscriptions
If you sell a subscription product, retarget before expiration:
“Time to renew?”
“Don’t lose your member benefits.”
You’ll reduce churn and grow continuity income.
#11: Ask for a Review — and Retarget With It
Use retargeting to get testimonials and promote them.
Right after a sale, ask:
“Tell us what you think!”
“Was this helpful?”
Ask for video and/or written.
Use their review later in #3 to boost trust even more.
#12: Upsell and Cross-Sell Smartly
They bought one product—now show them:
- Bundles
- Accessories
- “Most popular add-on”
Example: Bought a laptop? Retarget with a case or upgrade bundle.
#13: Email Retargeting – Your Profit Pipeline
Keep the conversation going with:
- Weekly insights
- Special promotions
- Case studies
- New launches
Your email list is one of your most valuable asset.
Use retargeting to keep it warm.
#14: Text Retargeting – Fastest Response Time
Text marketing is permission-based gold.
Send a limited-time offer or reminder:
“Your 20% coupon expires tonight!”
Texts get opened. Texts get clicked.
Use it sparingly—but profitably.
Always use it if it has value, not just sales.
And… don’t forget.
#15: Layer, Segment, and Test
Here’s the secret top marketers know:
The magic isn’t just in one strategy—it’s in how you combine them.
- Email + Text
- YouTube + CTV + Retargeted Lead Magnet
- Direct Mail + Lookalike Digital Ads
Segment your list. Customize by behavior. Test different sequences.
#16: Use Retargeting to Amplify Your AEO (Answer Engine Optimization)
Answer Engine Optimization (AEO) helps your brand show up when someone asks a question on platforms like XAI, ChatGPT, Gemini, or Perplexity.
Here’s how to boost your AEO strategy using retargeting:
- Retarget visitors who found you through AI search with offers or deeper educational content
- Promote AEO content (like FAQs, how-to guides, or expert insights) in your retargeting ads
- Drive traffic to AEO-optimized pages to improve engagement metrics and AI ranking
- Reinforce E-E-A-T (Experience, Expertise, Authoritativeness,
Trustworthiness) with testimonials, author bios, and long-form content on your landing pages
AEO brings in the traffic. Retargeting turns that traffic into conversions and customers.
Used together, they skyrocket your sales and boost ROI across both organic AI results and paid campaigns.
#17: Direct Mail Retargeting – Tangible and Trusted
When someone visits your site, trigger a postcard, a mail piece, or catalog.
It feels personal.
It stands out.
And in my experience, it converts higher than digital alone.
Combine direct mail with email and digital for a multi-touch strategy.
See my article on Direct Mail Retargeting “Online Visitors: How to Send Them a Direct Mail Follow-up Piece – Direct Mail Retargeting (DMRT) [Infographic]” by clicking HERE.
BONUS STRATEGY: Time Your Retargeting Right
Don’t wait too long—or act too soon.
Use automation and behavioral triggers to strike when interest is hot:
– Abandon cart = retarget in 15 mins
– Visited sales page = retarget within 24 hrs
– Downloaded report = follow-up in 48 hrs
Timing = profit.
Want Help Building Your High-ROI Retargeting System?
My team at CDMG has helped hundreds of companies like yours use retargeting to multiply conversions and grow revenue—across digital, direct mail, email, and text.
Let’s customize a campaign for your audience and product.
Call Michael at 615-933-4647 or email him at [email protected]
“Retargeting is no longer optional—it’s essential.”
Let’s put your leads back to work.
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Let us be your second opinion
CDMG’s award-winning team, run by marketing veterans Craig and Caleb Huey, is dedicated to improving your advertising, marketing, branding, and bottom line with a proven approach that maximizes response rates and ROI.
With expertise in media, data, digital, and creative strategy, we’ve earned over 120 prestigious awards, in 2024 alone.
Why CDMG?
- Proven Success: 120 prestigious awards in 2024 alone.
- Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI.
- Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered.
- Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories.
Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
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…and much more!
Our team has launched new products… and helped reposition companies to a higher level. Our strategies and tactics have generated leads, and built powerhouse e-commerce programs that have helped turn small businesses into multimillion dollar success stories and grown large companies.
Our formula is data driven, accountable advertising that supercharges your growth. Every campaign is crafted precisely, focusing on what matters most to drive your success.
Let’s discuss your marketing challenges and give you a second opinion.
Contact Michael Oppenheimer at 615-933-4647 or email him at [email protected].
Start transforming your marketing results today with CDMG, Inc.
