It was a painful call.
A start-up business owner called me — frustrated, defeated, and scared.
He’d just wasted a pile of cash on his marketing launch.
And he couldn’t figure out why.
I took a look and this is what I found…
The product was great. The offer was decent. The USP…ok. The creative? Not bad — it needed work, but it wasn’t the core problem.
So why was the campaign bleeding money?
I asked him one question:
“Show me your data plan.”
That’s when I saw it.
His targeting of his core audience was way off.
You see marketing data — the postal or email list, the media platforms, the audience segments and more can make a campaign great… or destroy it.
For this marketing his data was completely wrong for his offer.
No wonder the campaign bombed.
Here’s what most company presidents, entrepreneurs, and marketing executives get wrong…
They obsess over the creative. They tweak the copy. They polish the graphics. They massage the offer.
But they forget:
Data is everything.
Without the right data — the perfect audience, the refined targeting — even the best marketing will fail.
In fact, data selection can account for 40% to 60% of your campaign’s success.
In this case, the wrong data was 100% of the failure.
The Fix That Made $32 Million
I gave the business owner the right data for one last try.
I gave him data with laser-focused precision:
• Known buyers with the exact needs his product fulfilled.
• Prospects who had already demonstrated interest.
• Channels where they were already engaging and buying.
He couldn’t afford to pay us then for new creative, but just by fixing the data, his ROI flipped.
Sales flooded in.
Cash flow stabilized.
Then, when he had profits, my team reworked his creative and his offer.
The result?
We scaled his business to $32 million in sales.
And a few years later, he sold the company for a multimillion-dollar payday.
What About You?
Are you sure your data is right?
Or are you just throwing money into the marketing blender — where good products and good offers get pulverized by bad targeting?
If you’re not sure — or if you want to maximize your returns — we can help.
At Creative Direct Marketing Group, our team expertise is in:
• Pinpoint digital data targeting
• Postal and email list selections.
• Pre-roll and video placement.
If you want to stop guessing and start winning — call Michael at 615-933-4647 or email him at [email protected].
Let’s fix your data- and help you unlock the millions you’re leaving on the table.
Unlock Your Business Potential with CDMG, Inc.
Boost Your Brand. Maximize Your ROI. Drive Measurable Growth.
At CDMG, Inc., we don’t just run ads—we drive results. Our award-winning, data-driven strategies are designed to elevate your business, increase your leads, and maximize your bottom line. Led by marketing experts Craig and Caleb Huey, we’ve helped transform startups into multimillion-dollar powerhouses and scaled industry leaders to new heights.
Whether you need expert media buying, compelling copy, targeted D2C strategies, or cutting-edge testing, CDMG is your go-to partner in success.
Why Choose CDMG?
- Proven Success: With over 120 prestigious awards in 2024 alone, we know what works.
- Customized Strategies: Our data-driven approach ensures that every campaign is tailored to drive results.
- Expert Team: Tap into the expertise of seasoned veterans who’ve launched products, repositioned brands, and created e-commerce success stories.
- Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more!
We’re not just another agency. We’re your growth partner—focused on delivering measurable results and long-term success.
Ready to Supercharge Your Business?
Don’t settle for ordinary. Let’s talk about how CDMG can help you accelerate your growth and achieve your marketing goals.
Contact Michael Oppenheimer today at 615-933-4647 or [email protected].
Start transforming your marketing today with CDMG, Inc.—where strategy meets success.
