Key Takeaways:
- Specificity outperforms generalities in every major test — across digital, print, landing pages, and video.
• Real numbers crush vague claims. Use exact percentages, dollars, dates, hours, comparisons.
• Details build trust, and trust is the most important component of high-response copy.
• Examples, proof, demonstrations, and research dramatically lift credibility.
• Blocks of vague copy kill response. Blocks of specific detail generate leads and sales.
WARNING: Lack of Detail Kills Response – 5 Examples You Should Know
If you want your campaign to beat the control…
If you want higher response, more sales, and greater profits…
You must master one truth:
Generic copy fails. Specific copy sells.
The #1 difference between a winning campaign and a mediocre one usually comes down to this:
the amount of concrete detail you use.
Weak copy is filled with vague claims, general benefits, and broad promises.
Powerful direct response copy is filled with specifics — facts, figures, comparisons, timelines, proof, demonstrations, stories, research, examples, and real-world numbers.
Specificity builds credibility.
Credibility builds trust.
Trust builds response.
Here’s how to make your marketing copy more specific — and instantly more powerful.
1. Say what you mean. Be exact.
Don’t say, “Our product helps increase productivity.”
Say, “94.2% of users increased their productivity.”
Don’t say, “We’ve helped companies save money.”
Say, “We saved one client $1.4 million in 12 months — verified by an independent audit.”
Precision sells.
2. Avoid round numbers. Use real numbers.
Don’t use vague percentages like “nearly half.” Say “44.7%.”
Don’t say “more than $2 million.” Say “$2,118,400.”
Real numbers have believability power.
Generalizations weaken response.
3. Give details that differentiate you.
Anyone can say they’re “better,” “faster,” or “high quality.”
But only dominant marketers say:
• “Tested against 12 competitors and proven 37% more effective.”
• “Used by 11,462 clients — from small businesses to Fortune 100 companies.”
• “Backed by 10,000+ direct marketing tests.”
Specifics create authority… and authority converts.
4. Be specific about process, research, and development.
Don’t just claim innovation. Show it.
Don’t say, “We invested heavily in R&D.”
Say, “Our team invested 4,200 hours and $842,300 over 18 months to engineer this breakthrough.”
Suddenly, your claim becomes real — not hype.
5. Always include time frames, quantities, comparisons, and examples.
Specifics anchor your message in reality.
They destroy skepticism. They lift response.
Blocks of vague copy erode trust.
Blocks of specific copy dramatically increase orders, leads, and sales.
That’s why at CDMG we constantly load our campaigns with details, examples, numbers, and proofs — and why our clients see consistent breakthroughs in response.
FAQs:
Q: Does adding detail ever make copy too long?
A: Only if the detail is irrelevant. Relevant detail increases readership and response. Long, powerful copy beats short, weak copy every time.
Q: What kinds of details improve performance the most?
A: Numbers, proof, case studies, comparisons, research, timelines, client successes, specific “before/after” examples, credibility statements, and dramatic facts.
Q: Does this apply to digital as well as print?
A: Absolutely. Landing pages, emails, ads, scripts, and AEO-optimized content all generate higher results when grounded in specifics.
Q: My product doesn’t have much data — what should I do?
A: Use testimonials, industry research, case studies, founder stories, measurable comparisons, or testing results. There is always a way to build specificity.
Action:
If you want to increase response… if you want your digital ads, landing pages, direct mail, email, or multichannel campaigns to outperform your competitors…
You need detail-rich, credibility-driven direct response copy — the kind we’ve perfected for over 40 years, backed by:
• 10,000+ tests
• 124 major industry awards
• Full-service strategy, copy, design, lists, media printing and mailing, and analytics
No agency or freelancer can match that breadth of experience.
To maximize your next campaign’s ROI, contact Michael today.
He’ll help you create a test strategy — direct mail or digital — that uses the power of specificity to lift your response and boost your profits.
Call Michael at CDMG today 615-933-4647 or email him at [email protected].
Unlock Your Business Potential with CDMG, Inc.
Boost Your Brand. Maximize Your ROI. Drive Measurable Growth.
At CDMG, Inc., we don’t just run ads—we drive results. Our award-winning, data-driven strategies are designed to elevate your business, increase your leads, and maximize your bottom line. Led by marketing experts Craig and Caleb Huey, we’ve helped transform startups into multimillion-dollar powerhouses and scaled industry leaders to new heights.
Whether you need expert media buying, compelling copy, targeted D2C strategies, or cutting-edge testing, CDMG is your go-to partner in success.
Why Choose CDMG?
- Proven Success: With over 120 prestigious awards in 2024 alone, we know what works.
- Customized Strategies: Our data-driven approach ensures that every campaign is tailored to drive results.
- Expert Team: Tap into the expertise of seasoned veterans who’ve launched products, repositioned brands, and created e-commerce success stories.
- Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more!
We’re not just another agency. We’re your growth partner—focused on delivering measurable results and long-term success.
Ready to Supercharge Your Business?
Don’t settle for ordinary. Let’s talk about how CDMG can help you accelerate your growth and achieve your marketing goals.
Contact Michael Oppenheimer today at 615-933-4647 or [email protected].
Start transforming your marketing today with CDMG, Inc.—where strategy meets success.