When you have images in your emails, be sure to use descriptive “alt tags.”

An alt tag is a word or phrase attached to an image in your digital marketing material – such as email. If the original image can’t be displayed in your email, your recipients will see your alt tag instead.

Tagging the image as “small left-hand photo” or “big blue box” won’t be of any use to the reader.

But a tag that reads “Click to here to order at [URL]” will. Be descriptive and use direct response copy – and keep SEO in mind.

Any other questions? Call me at (310)212-5727 or email Caleb at [email protected].

Here are the rest of this week’s articles:

• Accutrade: How a Three-Dimensional Direct Mail Campaign Changed Everything
• You’re Invited: FreedomFest, the Biggest Conference in the Nation for Pro-Free Market, Pro-Freedom Advocates
• Box/Subscription Marketing Strategy: Interview with David Bakey of Harry’s Shave Club
• One Thing I Forgot to Tell You About: Videologs
• 6 Steps to Maximize Renewals and Conversions—Why This Campaign Won an Industry “Gold Standard”