Did you know that you can triple your sales with a powerful direct response strategy?
Let me explain…
Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, but his fan email list was almost 2 years old.
4-Part Strategy:
After evaluating Coffey Anderson’s current situation, we determined that creating a fresh email approach would reactivate an old list and build interest in a new website… which ultimately generates new leads and sales for his upcoming album.
Strategy #1 – Digital Content Rich Newsletter
First, we wrote and developed a content rich newsletter and template for future email/digital newsletters.
This content marketing approach creates sales, builds relationships, and brings in new leads. It follows our VIVA – a system developed over the last 20 years: Valuable Information Value Added.
VIVA is engaging, content-driven direct response sales that says you’re there to give to your prospect – not take away.
Strategy #2 – Email Conversion Series
A 7-part email series was launched and timed to the pre-release of the CD, which included direct response copy, graphics and an offer to enhance response.
Each letter had a relational theme and defined specific offer tied to the Unique Selling Proposition (USP).
Each of the emails also included intrinsic value with links to digital samples of music from the new CD, clips from Coffey’s newest video and a free download of a new track.
This provided pass along value to expand the email series’ reach to family, friends and others.
Strategy #3 – Redesign the Website
To create the sales, we had to redesign the website into a powerful marketing tool without sacrificing the brand image.
We blended direct response copy, art and strategy with a proposed branding/positioning style and geared the website for an audience 18–35-year-old. We created a powerful Unique Selling Proposition (USP) theme, simple navigation, and SEO.
The website incorporated an edgy, artistic look without sacrificing essential direct response design principles.
This included a strong call to action to pre-buy Coffey’s new CD before its official release date.
Strategy #4 – Leverage Performances with Advanced Mobile Marketing Strategy
Coffey was going to be an opening act at a concert with over 15,000 attending to see the popular Christian artist, Chris Tomlin. We created and set up a special landing page to:
- Collect email addresses and….
- Collect cell phone numbers for future marketing…
We instructed Coffey to play a song, put a number to text on the station screen at the end, then tell everyone to hold up their cells and text the number for a free download of the song.
So, what were the results?
Because of these efforts, response exceeded response expectations by 360% in his CD sales.
We were able to reactivate his email list into a powerful profit center.
And we collected thousands of new emails and cell phone numbers for future marketing.
Why? Because we followed proven direct response principles and strategies.
The next step? Geofencing other concerts, digital marketing strategies and more as he builds his database for success.
Let me take a look at your campaign. Let’s see if we can dramatically increase your results by using direst response multichannel marketing.
Give us a call at 615-933-4647 or email Michael at [email protected].
