You should be checking the following to make sure your business and marketing goals are fully aligned for 2024:

• • Your target audience… How have they changed, and what is their perception of your product or service in light of competition, economy, and other factors?
  • Your Data… Are you using the best data you can? Have you taken the necessary steps to replace cookies?
  • Your advertising messages… Have they been updated? Are they fresh and relevant?
  • Your media plan… Do you need to change your media mix? Are you using an omnichannel or multichannel marketing approach?
  • Your product mix… Are you marketing the right products and services?
  • Your positioning/branding… Does it need a touch-up or change?
  • Your USP… Does Your Unique Selling Proposition need an update? Can you clearly see your USP in your copy, on the website, on the landing page, and marketing material?
  • Your competition… What are they doing, and what can you do better?
  • Your offer? Can it be improved?
  • Your analytics: Have you reviewed your Cost per Lead (CPS), Cost per Sale (CPS, response rates, and customer Lifetime Value (LTV)

2024 can be a great opportunity to redefine, reposition, and reinvent your company.

We have helped many companies navigate and dominate the market.  Let us help you.

If you’d like to learn more about how to do this, give Michael Oppenheimer a call at 615-933-4647 or email Michael at [email protected] for a free consultation.