Where are advertisers spending their money on Google?

Here are the trends that may impact you!

Total Google advertising revenues hit $61.66 billion, up 13% year over year.

• Trend #1: Search Google’s largest segment grew 14%, $46.16 billion.
• Trend #2: YouTube saw a 21% increase, $8.09 billion. YouTube drew healthy advertiser demand, bolstered by the TikTok lookalike shorts and YouTube TV, which has recently piloted new ad formats like pause ads and secured primetime programming such as NFL Sunday Ticket.
• Trend #3: Google, for the past year, has been experimenting with a Search Generative Experience (SGE) that is powered by generative AI and is working to implement more AI features into traditional search.

AI is also playing a bigger role in fueling Google’s ads business. Gemini, launched in December as Google’s “most capable” AI model to date, has recently been integrated into Performance Max campaigns to aid asset generation. Advertisers that used the tool focused on automating images and text were 63% more likely to publish campaigns with “good to excellent ad strength.”

Gemini became an embarrassment after producing bizarre, ahistorical images based on DEI.

Questions have also been raised over whether products like SGE will affect monetization as the number of pages users visit when searching is being cut down.

Phase out third-party cookies in Chrome, a long-in-the-works project that promises to reshape the digital advertising ecosystem, has now been delayed three times. This impact is worrying most marketers… and Google.

Need help with digital ads on Google, X, Truth Social, Facebook, or other platforms? Give us a call at 615-933-4647 or email Michael at [email protected].