Wine marketers use direct response copy and strategies for their D2C campaigns.

My wife and I often go to wine tastings, and I’ve discovered wine companies’ marketing strategies as I visit.

So, I watched the wine market closely and found that it was not unlike other market segments. One of my favorite clients is the Wine of the Month Club.

Part of what is happening with direct-to-consumer wine marketing is that test results involve both email and SMS messaging.

First, most D2C wine markets have a database of around 10,000.

Interesting an email list of 10,000 vs. SMS, the results track with non-wine marketers.

The latest test results show that only 300 SMS contacts produce the same sales!

Here are the results of text messaging:

  • 3 times better open rates than email
  • 4 times more click-through than email
  • 32 times more sales than email

Need help with an email or text campaign? Call 615.933.4647 or email me at [email protected] to learn more.

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Contact Michael Oppenheimer at 615-933-4647 or email him at [email protected]

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