Sometimes you need to punctuate your excitement with exclamation points but be careful not to go overboard.

Too many exclamation points make your copy sound cheesy or – even worse – unbelievable. But in other cases, they are needed to change the tone.

See how differently these examples read thanks to punctuation: 

Example #1

Wrong: Easy to understand. You even get email contacts.
Right: Easy to understand. You even get email contacts!

Example #2

Wrong: Revealed: The secret to a recession-proof portfolio!
Right: Revealed: The secret to a recession-proof portfolio

If you’re not sure, consider your audience and your product. Products that are serious in nature, as well as luxury items, will rarely use exclamation points in print advertising. For example, you won’t see “SALE!” on a Lexus billboard.

If you would like to discuss your copy strategy and how you can improve response and boost sales, give Michael a call at 615-933-4647 or email him at [email protected].

Unlock Explosive Growth with CDMG, Inc.
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In today’s fast-paced world, you need more than just an agency—you need a partner who drives growth, amplifies your brand, and delivers results that matter. That’s where CDMG comes in. 

We’re not just another ad agency. We are a top advertising and marketing powerhouse that specializes in driving real, measurable results and profits. Our award-winning team, led by marketing veterans Craig and Caleb Huey, is dedicated to supercharging your advertising efforts and transforming your business. 

Why CDMG? 

  • Proven Success: 120 prestigious awards in 2024 alone. 
  • Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI. 
  • Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered. 
  • Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories. 

Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
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…and much more! 

Whether you’re looking to launch a new product, reposition your brand, or supercharge your e-commerce growth, CDMG is the partner you need to dominate your market. 

Are you ready to see how we can drive your growth?
Let’s talk. Call Michael Oppenheimer at 615-933-4647 or email [email protected] today. Don’t wait—start transforming your marketing results now with CDMG, Inc. 

Act now, grow faster, and achieve more with CDMG.