Sometimes markets change and leads and sales stall. The growth just isn’t there. That’s when you need to change up your marketing with something new and different – a marketing turnaround. And that’s what happened when I talked to Surf [...]
It is crucial that you are constantly clued in to the needs of your prospects and customers. In writing copy, really care about your prospect. There is power in caring for each prospect as an individual. Not a group...but an [...]
Should you use a video, a picture or straight copy in your ads? This week, we tested ads for format, including editorial vs rich design and with a video picture vs. without. Finally, we tested the headlines. Here were our [...]
Your sales can stagnate if you’re not diligent and proactive. That’s why a new, powerful, revolutionary marketing campaign can turn things around. That was the case with a unique product: an investor’s newsletter. The needs of the investment newsletter The [...]
I created this direct mail checklist for my account executives and staff to make sure we don't overlook anything in a direct mail campaign. If you have any questions about it, give me a call at (310)212-5727 or email Caleb [...]
