New product launches are never easy. They need to be done right. Having helped over 300 companies launch a new company or launch a new product, I have identified 7 keys to a successful product launch. Let me give you [...]
One major problem with most “image” advertising is that when prospects are done looking at it, they are not sure what to do with their new-found knowledge. Why? The copywriter did not tell them what to do. The ads are [...]
The subject line you put on your emails is one of the two most important aspects of whether your email gets opened or instantly deleted. Over 60% of your prospects are going to use the ‘from’ line to weed out [...]
Want to reach wealthy or skeptical, hard-to-reach prospects? Don’t want your marketing campaigns to end up in the trash? Then you need a Magalog! It looks like a magazine, it feels like a magazine, but it’s an effective marketing tool [...]
Dr. Bruce West jumped into the alternative health market long before alternative medicine turned into a national movement. It started with a newsletter called Health Alert, which he began writing on his kitchen table in a rented home. Craig Huey [...]
