I had an odd, terrible ruling from the United States Postal Service (USPS). I am getting surcharged on my traditional direct mail. It makes no economic sense. I can’t send mail for my clients. They lose and the post office [...]
One way to increase readership and response is to tie your campaign, banner ads, etc. to current events. This trick works for all products and services, including Hamburgers! Check out this ad from Wendy’s below: Do you need help with [...]
For almost 10 years, my agency and I worked to make one small investment company, DTN Wall Street, into a giant by selling its innovative investment product. The marketing director, Chuck Wood saw me speak at a conference in Las [...]
Do you want to take your direct mail and direct marketing campaign to the next level? You have heard about my magalogs and bookalogs. How about a … videolog? This direct mail piece is the next generation in direct mail, [...]
Millennials are a different challenge for the modern-day workforce, whether in corporate America or entry-level work. I love Millennials … but why are so many terrible employees? I want to hire them, but … Here is a unique, helpful perspective [...]
