The Test: This week, let’s look at two pay-per-click ad headlines from the book 46 Ways to Raise Prices. Headline A read: “The easiest price increases you’ll ever make or your money back.” Headline B read: “The secrets of making [...]
Think something new will help your direct marketing campaign? How about trying something retro? Do you think that newsprint is dead? Newspapers may be in decline, but in direct marketing, they are making more than a comeback! Try this new [...]
A Japanese health supplement company wanted to break into the American market. But nutrition supplements are a huge business, and an incredibly competitive industry. The product was able to make it into a few stores, but the sales were bad. [...]
President Trump has a historic opportunity to save the American taxpayer from a $37 billion bailout … and turn the failing postal service around. The postal system is dysfunctional. Why? Because of… Politicians Unions The Postal Bureaucracy Hostility and [...]
Facebook is one of direct marketers’ best friends. Right now, at least 20% (sometimes much more) of the marketing budgets we’re doing are with Facebook. This social medium is accountable. It’s great to test. And it dramatically expands your universe [...]
