Here are 4 short, but powerful things you should know: Perplexity is Pulling Back from Ads AI search startup Perplexity is not going to sell ads. Despite testing labeled sponsorship placements in its AI search platform, the company is now distancing itself [...]
Key Takeaways: Accutrade used a three-dimensional influencer direct mail campaign to reach investment newsletter publishers. The campaign targeted trusted financial newsletter influencers followed by over two million active investors. A creative three-part 3-D FedEx mailing featuring rare pennies reinforced the [...]
Key Takeaways: Sun Chlorella successfully entered the U.S. market by shifting from retail dependence to direct-to-consumer marketing. Direct response strategies enabled the company to generate over 600,000 new customers, even during a recession. A structured system of landing pages, direct [...]
Key Takeaways: • Over 95% of visitors leave without converting — retargeting brings them back. • Modern retargeting works across digital, video, email, text… and direct mail. • AI and first-party data now drive the highest-performing campaigns. • Personalization increases [...]
Key Takeaways: Strong marketing starts by putting the most powerful benefit first, especially in the headline. Clear, direct, benefit-driven headlines outperform clever or vague wording. Successful campaigns grab attention immediately by promising something specific the reader wants. In a fast-scrolling [...]
