Testing Corner: Do Videos Help or Hurt Response?
Will videos on your web page help or hurt your response? Let’s take a look at a test that shows remarkable results: A consumer credit counseling service wanted to optimize its website/landing page subscription sign-up process. A radical redesign tested the additions of prominent text and video testimonials to the [...]
7 Testimonial Secrets to Boost Your Response
Testimonials can boost your response…Sometimes dramatically. Here are 7 secrets over the years from my clients to help them increase response and lower their cost per lead or sale. Secret #1 – Use a picture of a person above or next to the testimonial. Just the testimonial or a voice over [...]
The “OG” Wine of the Month Club: Original, Super-Successful D2C Subscription Box Service – 6 Critical Keys to Their Marketing Success – Even In A Recession
There’s been an explosion in new subscription box services. In terms of marketing, a lot can be learned from those who have been around for a while. Wine of the Month Club has been around for over 40 years. They’re a subscription box service that delivers a selection of curated, high-quality [...]
Is First Class Mail Faster than Marketing Mail?
First-Class Mail takes about five days for a First-Class letter to go from coast to coast. Marketing Mail is slower in transit, about 6-7 days before delay. A First-Class letter out of Philadelphia averages 4.53 days to California. Marketing Mail from Philadelphia to California averages 6.61 days. The best solution to [...]
Addressable TV: A Revolutionary Way To Target Your Core Audience
Old fashion TV advertising on cable and satellite can be expensive and often fail to target your audience. It’s not that I’m negative on old fashion TV, my agency has have created over 300 TV ads and 13 infomercials for our clients. But the response rate potential from addressable TV [...]
Testing Corner: Do Videos Help or Hurt Response?
Will videos on your web page help or hurt your response? Let’s take a look at a test that shows [...]
7 Testimonial Secrets to Boost Your Response
Testimonials can boost your response…Sometimes dramatically. Here are 7 secrets over the years from my clients to help them increase [...]
The “OG” Wine of the Month Club: Original, Super-Successful D2C Subscription Box Service – 6 Critical Keys to Their Marketing Success – Even In A Recession
There’s been an explosion in new subscription box services. In terms of marketing, a lot can be learned from those [...]
Is First Class Mail Faster than Marketing Mail?
First-Class Mail takes about five days for a First-Class letter to go from coast to coast. Marketing Mail is slower [...]
Addressable TV: A Revolutionary Way To Target Your Core Audience
Old fashion TV advertising on cable and satellite can be expensive and often fail to target your audience. It’s not [...]