Recession Marketing Strategy: How TheStreet.com Turned its Marketing and Product Launches Around Despite Recession and Market Volatility
When I got the call from TheStreet.com, they were not sure what to do. Sales were going down. Competition was increasing. It was the middle of a recession/down market. Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens in a recession. Marketers cut back on advertising – and TheStreet.com [...]
How a Direct Mail Magalog Can Dramatically Boost Your Response – Especially in a Recession [video brief]
“Magalogs” are an infomercial in print. Few marketers use magalogs. But they should, because they produce such a powerful response. In direct mail, the most common formats are: Envelope mailings Postcard mailings Self mailers There are other formats, including magalogs, catalogs, bookalogs (see video brief here), three-dimensional mail (see video brief here) and much more, like the [...]
Get 25% Off My New Book: The New Multichannel, Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now
Most marketers waste a lot of time and money. They pour cash into image-based advertising…or a single channel that simply doesn’t get results. They advertise to anyone and everyone…without targeting their efforts to their most likely prospects. That’s like throwing spaghetti at a wall…and seeing what sticks. Now, a revolutionary [...]
Videolog Produces 14% Response Rate: Perfect Post-Pandemic Marketing Tool
A videolog is a direct mail piece that contains a video. The videolog is awesome for a lead generation campaign, high-end donor, client up-sell, or product introduction. But it can also be a powerful lead generation tool. Architectural design firm Anderson saw a 14% response rate that has now generated $258,000 and [...]
How We Launched True Religion Jeans in a Recession: From Just a Dream to Millions in Profits
I love turning dreams into reality, taking an entrepreneur and small company and growing it – HUGE! And that's what my CDMG team and I did with True Religion Jeans...even in a recession where new product introductions seem impossible. It's a great story of marketing breakthroughs. You see, True Religion [...]
Recession Marketing Strategy: How TheStreet.com Turned its Marketing and Product Launches Around Despite Recession and Market Volatility
When I got the call from TheStreet.com, they were not sure what to do. Sales were going down. Competition was increasing. It [...]
How a Direct Mail Magalog Can Dramatically Boost Your Response – Especially in a Recession [video brief]
“Magalogs” are an infomercial in print. Few marketers use magalogs. But they should, because they produce such a powerful response. [...]
Get 25% Off My New Book: The New Multichannel, Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now
Most marketers waste a lot of time and money. They pour cash into image-based advertising…or a single channel that simply [...]
Videolog Produces 14% Response Rate: Perfect Post-Pandemic Marketing Tool
A videolog is a direct mail piece that contains a video. The videolog is awesome for a lead generation campaign, high-end donor, [...]
How We Launched True Religion Jeans in a Recession: From Just a Dream to Millions in Profits
I love turning dreams into reality, taking an entrepreneur and small company and growing it – HUGE! And that's what [...]