Testing Corner: To Price or Not to Price?
You’ve got a great product or service at a great price. Half of your creative team wants to place the price prominently on your webpage and the other wants to bury it further in the page. Decisions, decisions. The “show the price” group argues that placing the price prominently will [...]
Copy Corner: Energizing Verbs for Maximum Punch!
When crafting your direct response copy, you always want your copy to be dynamic, exciting and alive. One of the best ways to do this is with active, descriptive verbs. Take a look at the following two sentences. Which do you think brings more vibrancy? The chief engineer made the [...]
Direct Mail in a Coronavirus Online World
Direct mail in a Coronavirus online world is generating dramatically higher response rates for home addresses in marketing for consumers and businesses. In the coming post-coronavirus world, we expect the positive results to get even better. Why? Your prospect at home is reading more carefully direct mail and responding. After [...]
Marketing and Advertising During the Historic Pandemic Crisis: 7 Emergency Actions Presidents and Marketing Directors Should Do Immediately in this Economic Crisis
America has shut down. Whether your business is in the business-to-business or business-to-consumer space, you must take immediate action to survive, profit, grow, and yes … dominate your market. What you do now will make all the difference when this historic pandemic depression is done. I know, because I’ve helped [...]
[Video] The Response-Boosting Device That Just Keeps Giving
With the amazing power of addressable TV, good 120-minute TV commercials and infomercials are making a comeback … and they’re boosting response. Even better, you can reuse your commercial or infomercial on multiple platforms to increase response rates further. Write and produce it once and you can use it for [...]
Testing Corner: To Price or Not to Price?
You’ve got a great product or service at a great price. Half of your creative team wants to place the [...]
Copy Corner: Energizing Verbs for Maximum Punch!
When crafting your direct response copy, you always want your copy to be dynamic, exciting and alive. One of the [...]
Direct Mail in a Coronavirus Online World
Direct mail in a Coronavirus online world is generating dramatically higher response rates for home addresses in marketing for consumers [...]
Marketing and Advertising During the Historic Pandemic Crisis: 7 Emergency Actions Presidents and Marketing Directors Should Do Immediately in this Economic Crisis
America has shut down. Whether your business is in the business-to-business or business-to-consumer space, you must take immediate action to [...]
[Video] The Response-Boosting Device That Just Keeps Giving
With the amazing power of addressable TV, good 120-minute TV commercials and infomercials are making a comeback … and they’re [...]