6 Post-Pandemic Developments in Direct Mail Marketing and Multichannel Integration
Oddly, the pandemic has resulted in a dramatic increase in lead generation and sales through direct mail efforts. Come to think of it, with more people at home and isolated from others, perhaps this phenomenon isn’t as odd as it might seem at first glance. After all, this isn’t your [...]
How to Launch a Start-Up into a Multi-Million Dollar Company in a Recession
Let me tell you about an incredible, new product launch that pulled in a half a million new customers … during a recession! What made it so successful? Three words. Direct marketing strategies. Popular in Japan, Sun Chlorella wanted to break into the U.S. market. But the Japanese entrepreneur behind [...]
The Great January Response Spike Ahead – And What To Do About It
The end of December and the beginning have historically been a spike in response to generate leads and sales. In this post pandemic environment, the expectation is that the January spike will be even greater that last year. That means, proper planning for all of your marketing … Direct [...]
Direct Mail Secret [Video Brief]
I’ve mailed over 12 million direct mail pieces so far this year for clients. I’ve mailed over 1 billion direct mail pieces since I started my ad agency … and tested over 10,000 variables … and won 94 awards. What is one of the most important secrets I use? It’s [...]
One Book For “The New Rules of Email Marketing”
Are you segmenting your email marketing by … a prospecting series a conversion series an integrated series Are you abiding by the 3 “R’s” of every email? Relevant Rewarding Reputation My book explains how to set up the most effective email campaigns in great detail … See how The [...]
6 Post-Pandemic Developments in Direct Mail Marketing and Multichannel Integration
Oddly, the pandemic has resulted in a dramatic increase in lead generation and sales through direct mail efforts. Come to [...]
How to Launch a Start-Up into a Multi-Million Dollar Company in a Recession
Let me tell you about an incredible, new product launch that pulled in a half a million new customers … [...]
The Great January Response Spike Ahead – And What To Do About It
The end of December and the beginning have historically been a spike in response to generate leads and sales. In [...]
Direct Mail Secret [Video Brief]
I’ve mailed over 12 million direct mail pieces so far this year for clients. I’ve mailed over 1 billion direct [...]
One Book For “The New Rules of Email Marketing”
Are you segmenting your email marketing by … a prospecting series a conversion series an integrated series Are you abiding [...]