4 Critical Questions You Should Be Asking Yourself About Marketing During A Recession – Don’t Miss #4
Critical Question #1: What Have Past Recessions Taught Us? We’ve spent a lot of time looking at past recessions and marketing during economic instability. What you may find surprising is that we see marketing during a recession as a great opportunity to get ahead, differentiate your brand, and consider [...]
5 Powerful, Strategic Steps To Dramatically Build Your Customer Database, Growth, And Profits In A Recession
How do you get new prospects when people are pulling back on spending in a recession— when businesses are closing, unemployment is high, the economy is uncertain? Many CEOs, vice presidents, and marketing managers are asking themselves this question for the second time this year, as many states and cities [...]
Checklist: 34 Powerful Marketing Tips for the Post-Pandemic Christmas, The Economic Recovery…and the Coming January Boom
Christmas … are you going to use the best marketing strategies for Christmas 2020? The expected total sales increase for this holiday season is set to between 4.5 and 5% more than last year...despite the pandemic. The November-January season is traditionally the best time of the year to advertise your [...]
Warning to Marketers: Cut Your Media Spend in These Areas Now
As we talk about every year, you need to cut back on your media budget on areas affected by natural or man-made disasters. Being proactive and knowing where large areas are impacted by hurricanes, tornadoes, earthquakes, fires, riots, flooding and more will save your budget. Why? Because, obviously, people will [...]
10 Direct Response Copy Rules to Live By
Pandemic … politics … bad weather … ? Remember these 10 direct response copy rules to get you through any external (or internal) challenge that may come your way … “Company believes”? Remember, your prospects don’t care what you think. They only care about what they need. Do [...]
4 Critical Questions You Should Be Asking Yourself About Marketing During A Recession – Don’t Miss #4
Critical Question #1: What Have Past Recessions Taught Us? We’ve spent a lot of time looking at past recessions [...]
5 Powerful, Strategic Steps To Dramatically Build Your Customer Database, Growth, And Profits In A Recession
How do you get new prospects when people are pulling back on spending in a recession— when businesses are closing, [...]
Checklist: 34 Powerful Marketing Tips for the Post-Pandemic Christmas, The Economic Recovery…and the Coming January Boom
Christmas … are you going to use the best marketing strategies for Christmas 2020? The expected total sales increase for [...]
Warning to Marketers: Cut Your Media Spend in These Areas Now
As we talk about every year, you need to cut back on your media budget on areas affected by natural [...]
10 Direct Response Copy Rules to Live By
Pandemic … politics … bad weather … ? Remember these 10 direct response copy rules to get you through any [...]