The Little-Known Secret to Successfully Launching a New Product
Launching a new product online or offline can be fun and profitable … or a heart breaking experience. But there is a little-known secret to minimizing your risk and maximizing your return. That is: Follow the proven direct response marketing rules. That’s how we have helped many clients successfully launch [...]
2020 Super Bowl TV Commercials Special Report: The Ultimate Demonstration of Unaccountable, Irresponsible Advertising
It is very upsetting to me that these big companies, with their big marketing departments and even bigger advertising budgets, waste so much money each year on frivolous Super Bowl commercials. It’s even more upsetting that the marketing and advertising agencies involved encourage this madness. These guys should know better! [...]
[Testing corner] Which Headline Increased Response by 61%?
This week, let’s do this backwards. I’m going to tell you the results of a magalog cover test and then you tell me what elements you think increased response. Remember, a magalog looks like a magazine, but it’s a sales piece (see video brief here). Take a look at the [...]
[Copy Corner] The Deadliest Copy Mistake to Avoid
A deadly mistake many marketers make is trying to change their prospects’ attitudes. You can’t. Remember, you can’t teach a pig to sing. Instead, use your prospects’ own views as a tool to sell your product or service. You can do this by writing copy that tracks your prospects’ beliefs. [...]
How to Honor Your Brand Without Sacrificing Responses
We love helping to turn a tough marketing challenge into a profitable campaign. Over the years, one of the most difficult challenges we’ve overcome is when a company wants to project a certain image, but not sacrifice response. Let’s look at an example. The magazine New Perspectives Quarterly wanted to [...]
The Little-Known Secret to Successfully Launching a New Product
Launching a new product online or offline can be fun and profitable … or a heart breaking experience. But there [...]
2020 Super Bowl TV Commercials Special Report: The Ultimate Demonstration of Unaccountable, Irresponsible Advertising
It is very upsetting to me that these big companies, with their big marketing departments and even bigger advertising budgets, [...]
[Testing corner] Which Headline Increased Response by 61%?
This week, let’s do this backwards. I’m going to tell you the results of a magalog cover test and then [...]
[Copy Corner] The Deadliest Copy Mistake to Avoid
A deadly mistake many marketers make is trying to change their prospects’ attitudes. You can’t. Remember, you can’t teach a [...]
How to Honor Your Brand Without Sacrificing Responses
We love helping to turn a tough marketing challenge into a profitable campaign. Over the years, one of the most [...]