Direct Response Marketing Copy Tip of the Week: Writing Killer Business-to-Business Copy
When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way that it will appeal to several different people who make decisions based on separate and distinct criteria. The end-user thinks in terms of quality, the financial officer in terms of [...]
Testing Corner: Which Headline Pulled in the Best Response?
Headlines make all the difference in your copy. Strong headlines that sizzle and show interest will bring in major response and profits. Bad headlines will kill your response and your sales. Check out this test, and find out why some headlines have better response than others. Which of these headlines [...]
A 12.5 Million Pandemic Winner: Netflix’s Subscriptions Explode
The pandemic and shut down sent Netflix subscriptions soaring. 12.5 million new people signed up in the last quarter. It’s a powerful example of free-market innovation that created value and rewarded vision, risk, and ingenuity with profit. They created value out of nothing … and continue to grow. Besides being [...]
How to Reach Your Audience As They Flee Major Cities [Video]
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.5.1" background_size="initial" background_position="top_left" background_repeat="repeat"]Has your marketing to your target audience changed since the pandemic? It should have … to make sure you’re keeping up with the changes they’re going through. For example, there’s a massive exodus underway as people [...]
Warning: Another Massive, Organized, Well-Funded Campaign Is Set to Bail Out Our Irresponsible Post Office
Here we go again. Another bail out of the government-controlled postal service because it’s drowning in $65 billion worth of debt … and sinking deeper daily. It’s a bureaucratic monopoly that behaves irresponsibly because it can. It’s in this position, in part because it of the ludicrous postage hikes it [...]
Direct Response Marketing Copy Tip of the Week: Writing Killer Business-to-Business Copy
When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way [...]
Testing Corner: Which Headline Pulled in the Best Response?
Headlines make all the difference in your copy. Strong headlines that sizzle and show interest will bring in major response [...]
A 12.5 Million Pandemic Winner: Netflix’s Subscriptions Explode
The pandemic and shut down sent Netflix subscriptions soaring. 12.5 million new people signed up in the last quarter. It’s [...]
How to Reach Your Audience As They Flee Major Cities [Video]
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.5.1" background_size="initial" background_position="top_left" background_repeat="repeat"]Has your marketing to your target [...]
Warning: Another Massive, Organized, Well-Funded Campaign Is Set to Bail Out Our Irresponsible Post Office
Here we go again. Another bail out of the government-controlled postal service because it’s drowning in $65 billion worth of [...]