Super Bowl Crypto Commercial: One of the Few that did it Right with 20 million Responses in the First Minutes. [See Video of Ad]
At this year’s Super Bowl, if you paid $14 million, your ad better get accountable response. Did it work or didn’t it? Did it generate leads or sales worth spending $14 million? A key to creating a powerful, successful campaign is to have a great Call to Action (CTA) so [...]
6 Successful Tips to Supercharge Your Lead Generation and Conversions During Economic Uncertainty
What do you do if you’re confronted by some tough marketing challenges? Overcoming the impact of the pandemic recession… Your product is unheard of… It’s in a space that people are especially skeptical of…. And it’s a big ticket item, with a starting price above the $1,000 mark… Well, you’ve [...]
[Copy Tip] Use Preemptive Copy to Ease Their Worries
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. Often, when a prospect hears of a new product, he’s thinking of a reason NOT to buy it. Your challenge is to discern their objections to your product and counteract them. Picture your prospects [...]
Testing Corner: How to Stop Losing Sales in the Final Stretch
Testing Corner: How to Stop Losing Sales in the Final Stretch
Are You A Marketer of Health and Nutritional Products?
Are you a marketer of health products? Caleb and Craig will be speaking at Natural Products Expo West on March 8-12 2022 over “9 New Surprising Direct to Consumer Marketing/ Advertising Trends for 2022.” Expo West is not only a great way elevate brands, but an even better way to [...]
Super Bowl Crypto Commercial: One of the Few that did it Right with 20 million Responses in the First Minutes. [See Video of Ad]
At this year’s Super Bowl, if you paid $14 million, your ad better get accountable response. Did it work or [...]
6 Successful Tips to Supercharge Your Lead Generation and Conversions During Economic Uncertainty
What do you do if you’re confronted by some tough marketing challenges? Overcoming the impact of the pandemic recession… Your [...]
[Copy Tip] Use Preemptive Copy to Ease Their Worries
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. Often, when a prospect [...]
Testing Corner: How to Stop Losing Sales in the Final Stretch
Testing Corner: How to Stop Losing Sales in the Final Stretch
Are You A Marketer of Health and Nutritional Products?
Are you a marketer of health products? Caleb and Craig will be speaking at Natural Products Expo West on March [...]