Cut Your Ad Budget? Avoid 7 Costly Blunders During the COVID-19 Pandemic and the Recovery
There is hope. But you must have vision, and the right strategy and tactics to win big in generating leads and sales. More than 20 states are about ready to have people return to work. Many other states will soon follow. Even Europeans are heading back to work. To help [...]
Testing Corner: To Price or Not to Price?
You’ve got a great product or service at a great price. Half of your creative team wants to place the price prominently on your webpage and the other wants to bury it further in the page. Decisions, decisions. The “show the price” group argues that placing the price prominently will [...]
Copy Corner: Energizing Verbs for Maximum Punch!
When crafting your direct response copy, you always want your copy to be dynamic, exciting and alive. One of the best ways to do this is with active, descriptive verbs. Take a look at the following two sentences. Which do you think brings more vibrancy? The chief engineer made the [...]
Direct Mail in a Coronavirus Online World
Direct mail in a Coronavirus online world is generating dramatically higher response rates for home addresses in marketing for consumers and businesses. In the coming post-coronavirus world, we expect the positive results to get even better. Why? Your prospect at home is reading more carefully direct mail and responding. After [...]
Marketing and Advertising During the Historic Pandemic Crisis: 7 Emergency Actions Presidents and Marketing Directors Should Do Immediately in this Economic Crisis
America has shut down. Whether your business is in the business-to-business or business-to-consumer space, you must take immediate action to survive, profit, grow, and yes … dominate your market. What you do now will make all the difference when this historic pandemic depression is done. I know, because I’ve helped [...]
Cut Your Ad Budget? Avoid 7 Costly Blunders During the COVID-19 Pandemic and the Recovery
There is hope. But you must have vision, and the right strategy and tactics to win big in generating leads [...]
Testing Corner: To Price or Not to Price?
You’ve got a great product or service at a great price. Half of your creative team wants to place the [...]
Copy Corner: Energizing Verbs for Maximum Punch!
When crafting your direct response copy, you always want your copy to be dynamic, exciting and alive. One of the [...]
Direct Mail in a Coronavirus Online World
Direct mail in a Coronavirus online world is generating dramatically higher response rates for home addresses in marketing for consumers [...]
Marketing and Advertising During the Historic Pandemic Crisis: 7 Emergency Actions Presidents and Marketing Directors Should Do Immediately in this Economic Crisis
America has shut down. Whether your business is in the business-to-business or business-to-consumer space, you must take immediate action to [...]