How to Reach Your Audience As They Flee Major Cities [Video]
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.5.1" background_size="initial" background_position="top_left" background_repeat="repeat"]Has your marketing to your target audience changed since the pandemic? It should have … to make sure you’re keeping up with the changes they’re going through. For example, there’s a massive exodus underway as people [...]
Warning: Another Massive, Organized, Well-Funded Campaign Is Set to Bail Out Our Irresponsible Post Office
Here we go again. Another bail out of the government-controlled postal service because it’s drowning in $65 billion worth of debt … and sinking deeper daily. It’s a bureaucratic monopoly that behaves irresponsibly because it can. It’s in this position, in part because it of the ludicrous postage hikes it [...]
Pandemic Marketing Winner: The Hair Coloring Subscription Service That Has Changed Consumer Behavior [Video]
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.5.1" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0"]Have you noticed all the ads on TV, Sirius XM (radio), and online for Madison Reed lately? They sell professional hair coloring products with “salon-quality results.” Their creative approach is powerful. Personal. Real. So it’s [...]
Improving Multichannel Marketing Results: How to Boost ROI by 18%
84%! That’s the percentage of nearly 600 marketers using 4 to 6 channels in their marketing campaigns who report enjoying a much better return on investment than using just 1 or 2. That’s proof that multi-channel marketing is powerful. But, adding just one additional channel to your campaigns could boost [...]
Testing Corner: Do “Quotation Marks” Add Power?
I’m an ardent advocate for setting quotation marks around your headline. Why? Because they grab attention. They add credibility and a newsy feel. They make you wonder who’s saying this and why? Best of all, they increase response, evidenced by years of testing. But, exactly where you place the quote [...]
How to Reach Your Audience As They Flee Major Cities [Video]
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.5.1" background_size="initial" background_position="top_left" background_repeat="repeat"]Has your marketing to your target [...]
Warning: Another Massive, Organized, Well-Funded Campaign Is Set to Bail Out Our Irresponsible Post Office
Here we go again. Another bail out of the government-controlled postal service because it’s drowning in $65 billion worth of [...]
Pandemic Marketing Winner: The Hair Coloring Subscription Service That Has Changed Consumer Behavior [Video]
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.5.1" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0"]Have you noticed all the [...]
Improving Multichannel Marketing Results: How to Boost ROI by 18%
84%! That’s the percentage of nearly 600 marketers using 4 to 6 channels in their marketing campaigns who report enjoying [...]
Testing Corner: Do “Quotation Marks” Add Power?
I’m an ardent advocate for setting quotation marks around your headline. Why? Because they grab attention. They add credibility and [...]