Generating Leads on a Tight Budget: How One Software Company Saw Sales Shoot Sky High
I got a call from a software company that needed higher quality and more leads for their sales team. Here is how we helped them dramatic growth, despite economic uncertainty. SurfControl is a global provider of corporate security software. The marketing goal they presented to us was to increase sales [...]
Integrated, Multichannel Marketing: The #1 Key to Maximize Profitable Marketing in 2022
For selling a product or service … For lead generation or sales ... For consumers or B to B marketing ... The most powerful way to increase your sales and profits is the new integrated, multichannel marketing. First, this breakthrough marketing and advertising strategy sends a single, powerful message to [...]
Super Bowl Crypto Commercial: One of the Few that did it Right with 20 million Responses in the First Minutes. [See Video of Ad]
At this year’s Super Bowl, if you paid $14 million, your ad better get accountable response. Did it work or didn’t it? Did it generate leads or sales worth spending $14 million? A key to creating a powerful, successful campaign is to have a great Call to Action (CTA) so [...]
6 Successful Tips to Supercharge Your Lead Generation and Conversions During Economic Uncertainty
What do you do if you’re confronted by some tough marketing challenges? Overcoming the impact of the pandemic recession… Your product is unheard of… It’s in a space that people are especially skeptical of…. And it’s a big ticket item, with a starting price above the $1,000 mark… Well, you’ve [...]
[Copy Tip] Use Preemptive Copy to Ease Their Worries
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. Often, when a prospect hears of a new product, he’s thinking of a reason NOT to buy it. Your challenge is to discern their objections to your product and counteract them. Picture your prospects [...]
Generating Leads on a Tight Budget: How One Software Company Saw Sales Shoot Sky High
I got a call from a software company that needed higher quality and more leads for their sales team. Here [...]
Integrated, Multichannel Marketing: The #1 Key to Maximize Profitable Marketing in 2022
For selling a product or service … For lead generation or sales ... For consumers or B to B marketing [...]
Super Bowl Crypto Commercial: One of the Few that did it Right with 20 million Responses in the First Minutes. [See Video of Ad]
At this year’s Super Bowl, if you paid $14 million, your ad better get accountable response. Did it work or [...]
6 Successful Tips to Supercharge Your Lead Generation and Conversions During Economic Uncertainty
What do you do if you’re confronted by some tough marketing challenges? Overcoming the impact of the pandemic recession… Your [...]
[Copy Tip] Use Preemptive Copy to Ease Their Worries
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. Often, when a prospect [...]