6 Successful Tips to Supercharge Your Lead Generation and Conversions During Economic Uncertainty
What do you do if you’re confronted by some tough marketing challenges? Overcoming the impact of the pandemic recession... Your product is unheard of... It’s in a space that people are especially skeptical of.... And it’s a big ticket item, with a starting price above the $1,000 mark... Well, you’ve [...]
The Bookalog: “98%” of Your Competitors Overlook This Powerful Marketing Success Strategy [Video]
You’re one of the "98%" of companies if you’ve never considered a “bookalog” for marketing and advertising. What’s a bookalog? It looks and feels like a book, but it’s actually a persuasive sales piece for your product or service. When it’s done right, your prospects won’t be able to tell [...]
Direct Response Marketing Copy Tip of the Week: Writing Killer Business-to-Business Copy
When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way that it will appeal to several different people who make decisions based on separate and distinct criteria. The end-user thinks in terms of quality, the financial officer in terms of [...]
Testing Corner: Which Headline Pulled in the Best Response?
Headlines make all the difference in your copy. Strong headlines that sizzle and show interest will bring in major response and profits. Bad headlines will kill your response and your sales. Check out this test, and find out why some headlines have better response than others. Which of these headlines [...]
A 12.5 Million Pandemic Winner: Netflix’s Subscriptions Explode
The pandemic and shut down sent Netflix subscriptions soaring. 12.5 million new people signed up in the last quarter. It’s a powerful example of free-market innovation that created value and rewarded vision, risk, and ingenuity with profit. They created value out of nothing … and continue to grow. Besides being [...]
6 Successful Tips to Supercharge Your Lead Generation and Conversions During Economic Uncertainty
What do you do if you’re confronted by some tough marketing challenges? Overcoming the impact of the pandemic recession... Your [...]
The Bookalog: “98%” of Your Competitors Overlook This Powerful Marketing Success Strategy [Video]
You’re one of the "98%" of companies if you’ve never considered a “bookalog” for marketing and advertising. What’s a bookalog? [...]
Direct Response Marketing Copy Tip of the Week: Writing Killer Business-to-Business Copy
When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way [...]
Testing Corner: Which Headline Pulled in the Best Response?
Headlines make all the difference in your copy. Strong headlines that sizzle and show interest will bring in major response [...]
A 12.5 Million Pandemic Winner: Netflix’s Subscriptions Explode
The pandemic and shut down sent Netflix subscriptions soaring. 12.5 million new people signed up in the last quarter. It’s [...]