Testing Corner: Do Questions Work?
Often, what you think will generate a higher response, is not always the case. That’s why testing copy concepts is crucial to improving your response. One concept is that using a question in the headline is dangerous. Unless your audience can only answer “yes,” (or at least in your favor) [...]
Copy Corner : The Power of Emotional Triggers
We all like to consider ourselves logical and dispassionate when it comes to our decision-making. But the fact is, we are driven by emotions — and so are your prospects and customers. Granted, we aren’t toddlers, doing everything our urges tell us. But, people buy for primarily emotional reasons. They [...]
Checklist: 35 Rules to Turn Your Direct Response Mail Letters Into Response Generating Machines
Recently, our client, Whole Botanics, went back into the mail because its launch campaign was so successful. How did we do it? We followed the direct response rules. And today, I’ll share 35 of those rules with you. Use this checklist and you’ll see the difference in your results … [...]
The Little-Known Multichannel, Integrated Marketing Trifecta That Overcomes Price and Location Barriers for Theater Tickets
Expensive tickets. Terrible location. So how do you get people to buy theater tickets? You turn to a three-pronged approach, bringing together direct response and multi-channel marketing, and adding the Advanced Transactional Data powerhouse. And that’s what we did for the Fellowship for the Performing Arts. They wanted to attract [...]
Follow the 3 Golden Rules of Email Marketing for Better Response
Your prospects and current customers are bombarded with emails every day … and the competition for their attention is fierce. To make sure your email gets read, follow these three golden rules. Make sure every email is: Tailor your emails to fit your prospects’ needs and interests, and be sure [...]
Testing Corner: Do Questions Work?
Often, what you think will generate a higher response, is not always the case. That’s why testing copy concepts is [...]
Copy Corner : The Power of Emotional Triggers
We all like to consider ourselves logical and dispassionate when it comes to our decision-making. But the fact is, we [...]
Checklist: 35 Rules to Turn Your Direct Response Mail Letters Into Response Generating Machines
Recently, our client, Whole Botanics, went back into the mail because its launch campaign was so successful. How did we [...]
The Little-Known Multichannel, Integrated Marketing Trifecta That Overcomes Price and Location Barriers for Theater Tickets
Expensive tickets. Terrible location. So how do you get people to buy theater tickets? You turn to a three-pronged approach, [...]
Follow the 3 Golden Rules of Email Marketing for Better Response
Your prospects and current customers are bombarded with emails every day … and the competition for their attention is fierce. [...]