Testing Corner: Does Multichannel Marketing Increase Email Response?
So, does multichannel marketing improve email response? My team at CDMG tested a client's email campaign by sending to: Email names only. Email names that also got a direct mail piece, banner ad, and Facebook ads. What were the results of the email campaign? Email #2 had an open rate 26.6% better than [...]
Direct Response Copy Tip of the Week: Words of Doubt Kill Response
It's a common copy blunder. It cripples response. It's deadly to your marketing in a recession. I’m sure you have all come across these words and haven’t even noticed their subconscious effect on you. Just as power words or hot words influence your prospects to make a purchase, words of doubt will discourage prospects from purchasing your product or service. [...]
Health Webinar
This is a once-in-a-lifetime opportunity to break the chains of retail and see your sales soar with direct-to-consumer marketing. I know because I’ve helped guide health, nutrition, and supplement companies to success and dominance through 5 recessions. None have been as bad or as severe as this. In fact, this [...]
Recession Marketing Strategy: How TheStreet.com Turned its Marketing and Product Launches Around Despite Recession and Market Volatility
When I got the call from TheStreet.com, they were not sure what to do. Sales were going down. Competition was increasing. It was the middle of a recession/down market. Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens in a recession. Marketers cut back on advertising – and TheStreet.com [...]
How a Direct Mail Magalog Can Dramatically Boost Your Response – Especially in a Recession [video brief]
“Magalogs” are an infomercial in print. Few marketers use magalogs. But they should, because they produce such a powerful response. In direct mail, the most common formats are: Envelope mailings Postcard mailings Self mailers There are other formats, including magalogs, catalogs, bookalogs (see video brief here), three-dimensional mail (see video brief here) and much more, like the [...]
Testing Corner: Does Multichannel Marketing Increase Email Response?
So, does multichannel marketing improve email response? My team at CDMG tested a client's email campaign by sending to: Email [...]
Direct Response Copy Tip of the Week: Words of Doubt Kill Response
It's a common copy blunder. It cripples response. It's deadly to your marketing in a recession. I’m sure you have [...]
Health Webinar
This is a once-in-a-lifetime opportunity to break the chains of retail and see your sales soar with direct-to-consumer marketing. I [...]
Recession Marketing Strategy: How TheStreet.com Turned its Marketing and Product Launches Around Despite Recession and Market Volatility
When I got the call from TheStreet.com, they were not sure what to do. Sales were going down. Competition was increasing. It [...]
How a Direct Mail Magalog Can Dramatically Boost Your Response – Especially in a Recession [video brief]
“Magalogs” are an infomercial in print. Few marketers use magalogs. But they should, because they produce such a powerful response. [...]