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Blog2025-03-18T13:51:10-06:00
107, 2020

FreedomFest 2020: Catch the Vision

By |July 1, 2020|FreedomFest|

Please join me at my favorite conference. It will have many Direct Marketing Update subscribers, business owners, and entrepreneurs there, as well as more than 200 speakers, hundreds of workshops along with authors, films, politicians, and more. It’s called FreedomFest. It is scheduled for July 13 – 17, 2020 in [...]

107, 2020

Recession Marketing: When Your Prospect Isn’t Listening, Use Disruptive Marketing to Boost Your Sales

By |July 1, 2020|Advertising & Marketing|

You could have the best product or service in the existence, but during times of crisis, noise … worry … and fear have your prospect distracted. They may not be listening or even caring. That’s when your marketing must become disruptive. It’s what we did for a business-to-business company looking [...]

1206, 2020

Marketing and Advertising in an Economic Recession and Recovery: Surviving, Growing, and Dominating Your Market

By |June 12, 2020|Successful Marketing Campaigns|

The recovery is underway. What should an advertiser or marketer do in this period of recovery? Obviously, every target audience is different. When you consider 44 million people unemployed and thousands of small businesses having gone bankrupt, the marketplace has changed dramatically. And each state is different. California, New York, [...]

1106, 2020

How a Health Product Sold Millions: The Amazing Magalog That Shocked My Client [Video]

By |June 11, 2020|Latest Direct Mail, New Strategies and Tactics|

Let me tell you about a new product launch I did that exceeded all expectations … and brought in millions in sales. Marketing health supplements is viciously competitive. Standing out and differentiating one product from another is critical. My client asked me: “How can I best market my supplement? Banner ads, TV, Facebook?” My response shocked him. I answered [...]

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