Product Launch Marketing: 3 Tips to Accelerate Your Launch
Harvard Business School's Clayton Christensen, estimates that each year there are 30,000 or more new consumer products that are launched into markets each year, of which around 95% of those products fail. Christensen goes on to point out one flaw that individuals tend to focus on when companies develop their [...]
Testing Corner: Which is Best? Benefit, Branding or You-Orientation in a Headline?
Many Direct Marketing Update readers can tell a good headline from a bad one, but how good are you at choosing the greater of three good headlines? Let’s see … The Test: We created three headlines to entice prospects to try an online personality testing site called ActualMe. One headline [...]
Direct Response Copy Tip of the Week: The “FD” Fix to Boost Your Response
Most marketers are so excited about their own product or service that they’re convinced the prospect should be as well. They ignore the pervasive problem of disbelief. Of course, disbelief kills leads and sales, so marketers should do everything they can to fight it off. Here are 6 ways you [...]
New Audio Book – The New Multichannel Integrated Marketing: 28 Trends for Creating a Multichannel Integrated Campaign to Boost Your Profits Now
Now you can listen to how you can easily transform your marketing and advertising efforts into more leads, more sales, and more money. Whether you’re driving or running, with the audio book you can hear how to set up the most effective marketing campaigns perfect for the economy. This audio [...]
6 Post-Pandemic Developments in Direct Mail Marketing and Multichannel Integration
Oddly, the pandemic has resulted in a dramatic increase in lead generation and sales through direct mail efforts. Come to think of it, with more people at home and isolated from others, perhaps this phenomenon isn’t as odd as it might seem at first glance. After all, this isn’t your [...]
Product Launch Marketing: 3 Tips to Accelerate Your Launch
Harvard Business School's Clayton Christensen, estimates that each year there are 30,000 or more new consumer products that are launched [...]
Testing Corner: Which is Best? Benefit, Branding or You-Orientation in a Headline?
Many Direct Marketing Update readers can tell a good headline from a bad one, but how good are you at [...]
Direct Response Copy Tip of the Week: The “FD” Fix to Boost Your Response
Most marketers are so excited about their own product or service that they’re convinced the prospect should be as well. [...]
New Audio Book – The New Multichannel Integrated Marketing: 28 Trends for Creating a Multichannel Integrated Campaign to Boost Your Profits Now
Now you can listen to how you can easily transform your marketing and advertising efforts into more leads, more sales, [...]
6 Post-Pandemic Developments in Direct Mail Marketing and Multichannel Integration
Oddly, the pandemic has resulted in a dramatic increase in lead generation and sales through direct mail efforts. Come to [...]