Testing Corner: Do “Quotation Marks” Add Power?
I’m an ardent advocate for setting quotation marks around your headline. Why? Because they grab attention. They add credibility and a newsy feel. They make you wonder who’s saying this and why? Best of all, they increase response, evidenced by years of testing. But, exactly where you place the quote [...]
Direct Response Copy Tip: 8 Little-Known 1st Paragraph Rules For Success
Do or die! The first paragraph of your direct mail letter, email, Facebook ad, landing page, digital ads, video script, TV commercial, brochure or other advertising material is one of the most critical elements to your success or failure. You must grab your reader’s attention immediately. In one or two [...]
4 Powerful Direct Mail “Lift Note” Tactics: the Lost Secret to Post Pandemic Recovery and Profits [Video Brief]
Many direct mail envelope mailings today are missing a critical element that increases leads and sales. That is, the lift note. And as it’s name implies, it’s a perfect way to “lift” your response in the pandemic recovery. Many so-called direct mail “experts” or ad agencies don’t use it, but [...]
11 Marketing Secrets for Successful Lead Generation and Sales to the Super Wealthy
Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from traditional business-to-business marketing or general consumer lead-gen marketing. Why? Because the accredited investor requires important and unique marketing and advertising tactics. An “accredited investor” is defined as one of the [...]
6 Direct Mail Coronavirus Trends
Direct mail delivery has mostly returned to normal … with a few minor problems. Mailers in March, April, and May experienced major delays. But mostly those have been resolved, with the exception of a couple of new pandemic and protest hotspots. For those who continued mailing, and who are mailing [...]
Testing Corner: Do “Quotation Marks” Add Power?
I’m an ardent advocate for setting quotation marks around your headline. Why? Because they grab attention. They add credibility and [...]
Direct Response Copy Tip: 8 Little-Known 1st Paragraph Rules For Success
Do or die! The first paragraph of your direct mail letter, email, Facebook ad, landing page, digital ads, video script, [...]
4 Powerful Direct Mail “Lift Note” Tactics: the Lost Secret to Post Pandemic Recovery and Profits [Video Brief]
Many direct mail envelope mailings today are missing a critical element that increases leads and sales. That is, the lift [...]
11 Marketing Secrets for Successful Lead Generation and Sales to the Super Wealthy
Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from [...]
6 Direct Mail Coronavirus Trends
Direct mail delivery has mostly returned to normal … with a few minor problems. Mailers in March, April, and May [...]