Copy Tip: Recession-Proof Your Copy
Response to marketing campaigns often increases when you are relevant and current with what's going on in the world today. No truer example exists than with the current fears of the pandemic economic recession. B to B marketers are finding that many companies are cutting budgets and cutting back on [...]
Mine Your Database for Profits in a Recession
Your database is a gold mine for: re-orders up-sells cross-sells And if you have a database of leads, your best performing list for conversion...is your leads. I've worked with companies through 5 recessions. Here is what I've learned: Your database is usually neglected and undermarketed to. Your database marketing - [...]
Coronavirus Survival: Growing and Dominating Your Market with Informed Delivery
Last week I mentioned the free digital ad you get with a direct mail campaign using Informed Delivery with the post office. It's a powerful way to increase direct mail response. Here is an example of a digital ad email that Informed Delivery sent out to customers just hours before [...]
7 Emergency Actions Presidents and Marketing Directors Should Take Immediately in the New Economic Reality
As the economy recovers, some businesses will struggle to survive. Others will slowly grow. And others will move ahead to dominate the market for years to come. How you market in a recession is vital to your future. Recently, myself and my Vice President of Creative Strategy of my ad [...]
Reality in Advertising During the Pandemic/Recession
Adjust your copy to your prospect's/client's reality during the pandemic. Here are 14 key copy points to consider: Address your target boldly. Don't ignore your target market's fears, hurts, and distress. Use preemptive copy. Thompson Creek Windows' "Buying a New Window in a Recession....Are you crazy?" Recognize fear of the virus. [...]
Copy Tip: Recession-Proof Your Copy
Response to marketing campaigns often increases when you are relevant and current with what's going on in the world today. [...]
Mine Your Database for Profits in a Recession
Your database is a gold mine for: re-orders up-sells cross-sells And if you have a database of leads, your best [...]
Coronavirus Survival: Growing and Dominating Your Market with Informed Delivery
Last week I mentioned the free digital ad you get with a direct mail campaign using Informed Delivery with the [...]
7 Emergency Actions Presidents and Marketing Directors Should Take Immediately in the New Economic Reality
As the economy recovers, some businesses will struggle to survive. Others will slowly grow. And others will move ahead to [...]
Reality in Advertising During the Pandemic/Recession
Adjust your copy to your prospect's/client's reality during the pandemic. Here are 14 key copy points to consider: Address your [...]