Recovery Audit
The economic recovery is underway. In some states, like Florida, Arkansas, Oklahoma, and Tennessee … it’s on steroids as the states open up. In states with tight regulations still in place, like New York, California, New Jersey, and Illinois … it’s slow and anemic. Regardless, it has started. Are you [...]
FreedomFest 2020: Catch the Vision
Please join me at my favorite conference. It will have many Direct Marketing Update subscribers, business owners, and entrepreneurs there, as well as more than 200 speakers, hundreds of workshops along with authors, films, politicians, and more. It’s called FreedomFest. It is scheduled for July 13 – 17, 2020 in [...]
Recession Marketing: When Your Prospect Isn’t Listening, Use Disruptive Marketing to Boost Your Sales
You could have the best product or service in the existence, but during times of crisis, noise … worry … and fear have your prospect distracted. They may not be listening or even caring. That’s when your marketing must become disruptive. It’s what we did for a business-to-business company looking [...]
Marketing and Advertising in an Economic Recession and Recovery: Surviving, Growing, and Dominating Your Market
The recovery is underway. What should an advertiser or marketer do in this period of recovery? Obviously, every target audience is different. When you consider 44 million people unemployed and thousands of small businesses having gone bankrupt, the marketplace has changed dramatically. And each state is different. California, New York, [...]
How to Market in a Recession: 3 Webinars to Help Guide You to Survive, Grow, and Dominate Your Market
What should a marketer do during the recovery period? To properly advertise and market, there are certain things you should and should not do based on our years of experience in marketing during the past five recessions. We would like to share these with you, and have created [...]
Recovery Audit
The economic recovery is underway. In some states, like Florida, Arkansas, Oklahoma, and Tennessee … it’s on steroids as the [...]
FreedomFest 2020: Catch the Vision
Please join me at my favorite conference. It will have many Direct Marketing Update subscribers, business owners, and entrepreneurs there, [...]
Recession Marketing: When Your Prospect Isn’t Listening, Use Disruptive Marketing to Boost Your Sales
You could have the best product or service in the existence, but during times of crisis, noise … worry … [...]
Marketing and Advertising in an Economic Recession and Recovery: Surviving, Growing, and Dominating Your Market
The recovery is underway. What should an advertiser or marketer do in this period of recovery? Obviously, every target audience [...]
How to Market in a Recession: 3 Webinars to Help Guide You to Survive, Grow, and Dominate Your Market
What should a marketer do during the recovery period? To properly advertise and market, there are certain things you [...]