Video and Landing Pages: A Powerful Strategy to Maximize Return
Videos are awesome. I have created over 400 videos for clients, many of them with the same quality as a TV commercial. After all, I have created dozens of TV commercials, and even 13 infomercials. TV/video strategy used to maximize return is something that I have studied and helped perfect [...]
Facebook Under Attack…What’s Next?
For my clients, I spend hundreds of thousands of dollars on Facebook every month. So, what does this mean to marketers—and to everyone else? In Washington DC, there was an interrogation. Two days of intense hearings, one by the Senate, one by the House. It was brutal, but not as [...]
Copy Tip: Don’t Wait to Make Your Point
I’m about to give you a copy tip so effective, I’ve helped clients make many hundreds of thousands of dollars with it. In direct response copy, always begin with your strongest selling point. Many times when I read direct response copy written by a newbie, I notice they start out [...]
Testing Corner: Postcard vs. Envelope Brainteaser
This week we’re going to have a little fun and take an elementary school approach to a classic direct mail battle. The postcard versus the envelope. But behind the riddle is a very important direct mail point. See if you can figure it out. TEST: Harry and Joe both publish [...]
22 Surprising Marketing Trends for Political Campaigns [Update]
Over the last 30 years of participating in the intersection of politics with advertising and marketing, one thing is clear to me: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the winners. It’s not about money. Trump proved that. $1.4 billion [...]
Video and Landing Pages: A Powerful Strategy to Maximize Return
Videos are awesome. I have created over 400 videos for clients, many of them with the same quality as a [...]
Facebook Under Attack…What’s Next?
For my clients, I spend hundreds of thousands of dollars on Facebook every month. So, what does this mean to [...]
Copy Tip: Don’t Wait to Make Your Point
I’m about to give you a copy tip so effective, I’ve helped clients make many hundreds of thousands of dollars [...]
Testing Corner: Postcard vs. Envelope Brainteaser
This week we’re going to have a little fun and take an elementary school approach to a classic direct mail [...]
22 Surprising Marketing Trends for Political Campaigns [Update]
Over the last 30 years of participating in the intersection of politics with advertising and marketing, one thing is clear [...]