Video Brief: The Two Most Common Shopping Cart Blunders – Are You Losing Leads and Sales?
Are you losing leads and sales because of "shopping cart blunders"? Here is a short, 2 minute video brief you’ll want to see to make sure your shopping cart is as powerful as it should be. If you'd like to talk about how you can create a landing page - and [...]
4 Little-Known Ways to Combat Email Fatigue
How can you prevent email list fatigue to leads and customers? The key is this little-known, but powerful strategy … Condition your readers to see each of your communications as giving them value: Increasing their bottom line Making life more enjoyable Satisfying an immediate need Here are the top 4 [...]
Warning: Not Following Up with New Customers is Death to Your Future Sales
How well do you follow up when your customers purchase or order a product or service through your website? If all you do is send them what they ordered, you might be missing out on a golden opportunity to communicate with them and retain them as long-time customers, instead of [...]
Copy Tip: Build SPECIFICS into your headlines and subheads
Use the right words to say exactly what you mean - for greater response! Mark Twain once said, “The difference between the right word and almost the right word is really a large matter - it’s the difference between lightning and a lightning bug.” It’s imperative your copy uses the [...]
Testing Corner: Picking the Right Price Can Dramatically Boost Your Sales
Sometimes even a few cents can have a big impact on sales. Case in point: American Express Publishing tested three price points for one of its publications. Three of the prices were within 5 cents of each other. The biggest range in price was 50 cents. But the results were [...]
Video Brief: The Two Most Common Shopping Cart Blunders – Are You Losing Leads and Sales?
Are you losing leads and sales because of "shopping cart blunders"? Here is a short, 2 minute video brief you’ll want [...]
4 Little-Known Ways to Combat Email Fatigue
How can you prevent email list fatigue to leads and customers? The key is this little-known, but powerful strategy … [...]
Warning: Not Following Up with New Customers is Death to Your Future Sales
How well do you follow up when your customers purchase or order a product or service through your website? If [...]
Copy Tip: Build SPECIFICS into your headlines and subheads
Use the right words to say exactly what you mean - for greater response! Mark Twain once said, “The difference [...]
Testing Corner: Picking the Right Price Can Dramatically Boost Your Sales
Sometimes even a few cents can have a big impact on sales. Case in point: American Express Publishing tested three [...]