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Blog2025-03-18T13:51:10-06:00
1112, 2017

Merry Christmas or Happy Holidays? [video]

By |December 11, 2017|Advertising & Marketing, Direct Response Copy Tips, New Strategies and Tactics, Successful Marketing Campaigns|

I just reviewed a video of a large, powerful group of consumers urging viewers to boycott companies that take the politically correct tact by simply not saying Merry Christmas in their catalogs, emails, Facebook ads, and direct mailers, and on their websites and landing pages. It is important as marketers [...]

1112, 2017

Little-known Marketing Secret to Drastically Increase Response [video]

By |December 11, 2017|Advertising & Marketing, Blog, Latest Direct Mail, New Strategies and Tactics, Successful Marketing Campaigns|

One of the most effective ways to increase leads and sales for both B to B or B to C is the unique and little-known “magalog.” The magalog is essentially an infomercial in print. They are full-color, glossy publications that look like a magazine that are especially useful for getting [...]

1112, 2017

Testing Corner: Which Email Subject Line Grabbed the Most Clicks?

By |December 11, 2017|Advertising & Marketing, Direct Response Copy Tips, New Strategies and Tactics, Successful Marketing Campaigns|

When it comes to email marketing, here’s my golden rule: If at first you don’t succeed…test, test again. Let’s go back a few years to a test that can give us guidance today. Just after the federal government announced a $700 billion bailout, I created an email campaign for a [...]

512, 2017

Historic Online Sales Explosion: What You Should Know

By |December 5, 2017|Advertising & Marketing, Current Events, New Strategies and Tactics|

Across America, sales spiked. For my clients, a historic response was experienced. Online sales hit a historical high on Cyber Monday 2017- the Monday after Thanksgiving. Here’s a breakdown of sales from the holiday weekend: From Thanksgiving and Black Friday… Thanksgiving Day brought in $2.87 billion. Black Friday brought in [...]

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