Merry Christmas or Happy Holidays? [video]
I just reviewed a video of a large, powerful group of consumers urging viewers to boycott companies that take the politically correct tact by simply not saying Merry Christmas in their catalogs, emails, Facebook ads, and direct mailers, and on their websites and landing pages. It is important as marketers [...]
Little-known Marketing Secret to Drastically Increase Response [video]
One of the most effective ways to increase leads and sales for both B to B or B to C is the unique and little-known “magalog.” The magalog is essentially an infomercial in print. They are full-color, glossy publications that look like a magazine that are especially useful for getting [...]
Copy Tip: The 5 U’s for Compelling Copy
Looking for a checklist to ensure your copy is its level best? Try looking to the 5 U’s. These are 5 key elements your copy must have to get the job done. 1. Unusual approach. Your prospects are looking at dozens (sometimes hundreds) of messages every day in their Facebook [...]
Testing Corner: Which Email Subject Line Grabbed the Most Clicks?
When it comes to email marketing, here’s my golden rule: If at first you don’t succeed…test, test again. Let’s go back a few years to a test that can give us guidance today. Just after the federal government announced a $700 billion bailout, I created an email campaign for a [...]
Historic Online Sales Explosion: What You Should Know
Across America, sales spiked. For my clients, a historic response was experienced. Online sales hit a historical high on Cyber Monday 2017- the Monday after Thanksgiving. Here’s a breakdown of sales from the holiday weekend: From Thanksgiving and Black Friday… Thanksgiving Day brought in $2.87 billion. Black Friday brought in [...]
Merry Christmas or Happy Holidays? [video]
I just reviewed a video of a large, powerful group of consumers urging viewers to boycott companies that take the [...]
Little-known Marketing Secret to Drastically Increase Response [video]
One of the most effective ways to increase leads and sales for both B to B or B to C [...]
Copy Tip: The 5 U’s for Compelling Copy
Looking for a checklist to ensure your copy is its level best? Try looking to the 5 U’s. These are [...]
Testing Corner: Which Email Subject Line Grabbed the Most Clicks?
When it comes to email marketing, here’s my golden rule: If at first you don’t succeed…test, test again. Let’s go [...]
Historic Online Sales Explosion: What You Should Know
Across America, sales spiked. For my clients, a historic response was experienced. Online sales hit a historical high on Cyber [...]