by Craig Huey | Nov 4, 2014 | Advertising & Marketing, Blog, Direct Response Copy Tips, New Strategies and Tactics, Successful Marketing Campaigns, Test Results
Everyone is attracted to the word FREE. However, sometimes it takes a little more than just one free offer to get your prospects to bite. Often when I speak at direct marketing conferences, I’ll offer a free 15-minute consultation or a free subscription... by Craig Huey | Nov 4, 2014 | Advertising & Marketing, Blog, Direct Response Copy Tips
Complicated paragraphs can be deadly to response. You never want your customer or prospect to have to reread one of your paragraphs or, even worse, not attempt to read it at all. Keep it simple You need to remember, regardless of who your audience is or how... by Craig Huey | Nov 4, 2014 | Advertising & Marketing, Blog, Direct Response Copy Tips, New Strategies and Tactics
TheStreet.com is an investment website-probably the largest in the world. TheStreet.com saw existing ad revenue drop when the market dropped. So, Craig Huey and the CDMG team were asked to... by Craig Huey | Nov 4, 2014 | Advertising & Marketing, Blog, Direct Response Copy Tips, Latest Direct Mail, Successful Marketing Campaigns
In direct mail, the most common formats are: Envelope mailings Postcard mailings Self mailers There are, of course, many other formats including Videologs (see video briefing), catalogs, Bookalogs (see video briefing), three-dimensional (see video briefing)... by Craig Huey | Oct 31, 2014 | Advertising & Marketing, Blog, New Strategies and Tactics, News_Events
I love turning dreams into reality, taking an entrepreneur and small company and growing it—HUGE! And that’s what I and CDMG team did with True Religion Jeans. It’s a great story of marketing... 