Testing Corner: Postcard vs. Envelope Brainteaser
This week we’re going to have a little fun and take an elementary school approach to a classic direct mail battle. The postcard versus the envelope. But behind the riddle is a very important direct mail point. See if you can figure it out. TEST: Harry and Joe both publish [...]
22 Surprising Marketing Trends for Political Campaigns [Update]
Over the last 30 years of participating in the intersection of politics with advertising and marketing, one thing is clear to me: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the winners. It’s not about money. Trump proved that. $1.4 billion [...]
Critical to Your Success: The Bookalog [video]
To build credibility, authority and sales, you should have a bookalog. What is that? See my video brief below. This may be critical to your success. If you would like to talk about how you can use a bookalog for your next marketing campaign, give me a call at [...]
4 Surprising Facts About Bitcoin and Cryptocurrency: What You Need to Know Now
Have you heard the word “bitcoin” any time recently? What about “ethereum”? Cryptocurrency—and blockchain (the system bitcoin is used for) has been dismissed as a fad… But this system of currency and exchange is no trend. It may transform the way the world’s financial systems run, the economy and the [...]
Case Study: How One Box Subscription Service is Making Marketing Blunders…And What You Can Learn from Their Mistakes
Many box subscription services are booming...but most are failing. Why? Because they do their marketing wrong. Here is a basic rule: Great product ideas can stumble and fail with mediocre or poor marketing or advertising. Sadly, bad product ideas can succeed and grow with great marketing. Many box subscription services [...]
Testing Corner: Postcard vs. Envelope Brainteaser
This week we’re going to have a little fun and take an elementary school approach to a classic direct mail [...]
22 Surprising Marketing Trends for Political Campaigns [Update]
Over the last 30 years of participating in the intersection of politics with advertising and marketing, one thing is clear [...]
Critical to Your Success: The Bookalog [video]
To build credibility, authority and sales, you should have a bookalog. What is that? See my video brief below. This [...]
4 Surprising Facts About Bitcoin and Cryptocurrency: What You Need to Know Now
Have you heard the word “bitcoin” any time recently? What about “ethereum”? Cryptocurrency—and blockchain (the system bitcoin is used for) [...]
Case Study: How One Box Subscription Service is Making Marketing Blunders…And What You Can Learn from Their Mistakes
Many box subscription services are booming...but most are failing. Why? Because they do their marketing wrong. Here is a basic [...]