6 Costly and Common Direct Mail Blunders, Part 1 [Video]
Whether you use direct mail to generate new prospects, clients or customers, this medium remains one of the most powerful ways to generate a lead or a sale. For both consumer and B2B marketers, it provides a low cost per lead or sale. This is especially the case when you [...]
How to Raise Capital Through Advanced Marketing and Advertising [Special]
A revolution is going on in the marketplace today. It’s a revolution that’s helping private companies raise capital by marketing directly to the investors. It’s a revolution where companies that want to become public can fast-track to becoming public. And it’s a revolution for companies to have their own database [...]
Copy Tip: The Power of the “Bucket Brigade”
Every direct response piece you write—whether it’s a magalog, direct mail package, email, website, radio ad or TV commercial—must engage the reader in a one-on-one conversation. To perfect this person-to-person feeling in your copy, you need to call in the “bucket brigade.” That is, conversational words and phrases that pull [...]
Testing Corner: Which Headline Pulled More Clicks?
Tests by MarketingExperiments.com revealed that a powerful headline has a greater effect on your click-through rates than body copy when it comes to pay-per-click (PPC) ads. But the question remained, would that headline work better as a statement or a question? Let's take a look... Ad A Need Website [...]
Integrated, Multichannel Marketing [video]
Speaking of multichannel marketing, here is an equity crowdfunding video I created highlighting a JOBS Act multichannel campaign. See how to create a powerful integrated campaign. See the 3-minute, 45-second video below. If you would like to create a multichannel marketing campaign for your business, give me a call at [...]
6 Costly and Common Direct Mail Blunders, Part 1 [Video]
Whether you use direct mail to generate new prospects, clients or customers, this medium remains one of the most powerful [...]
How to Raise Capital Through Advanced Marketing and Advertising [Special]
A revolution is going on in the marketplace today. It’s a revolution that’s helping private companies raise capital by marketing [...]
Copy Tip: The Power of the “Bucket Brigade”
Every direct response piece you write—whether it’s a magalog, direct mail package, email, website, radio ad or TV commercial—must engage [...]
Testing Corner: Which Headline Pulled More Clicks?
Tests by MarketingExperiments.com revealed that a powerful headline has a greater effect on your click-through rates than body copy when [...]
Integrated, Multichannel Marketing [video]
Speaking of multichannel marketing, here is an equity crowdfunding video I created highlighting a JOBS Act multichannel campaign. See how [...]