19 Surprising Facts About Writing Long Copy [video]
It may seem counterintuitive, but when it comes to copy, more is better. Long copy almost always out-pulls short copy in terms of response. Short, cute copy may look good on an ad….but it won’t immediately win you leads or customers. Here are 19 surprising facts about copy length—and how [...]
7 Benefits to Multichannel, Integrated Marketing [video]
In over 40 years of helping clients to market their products and dramatically grow their businesses, I have discovered that one type of marketing approach is by far the most effective: multichannel, integrated marketing. A multichannel, integrated approach doesn’t just rely on one channel to drive prospects to your landing [...]
Direct Response Copy Tip of the Week: Creating Authoritative Copy
Always approach copywriting from a position of authority. The feel of the copy, the tone, the energy—must come across as authoritative. Authoritative copy is copy that uses specific information, details, figures and facts that will resonate. Your readers must feel confident that the copy is speaking to them with conviction. [...]
Testing Corner: Surprising Results When Testing Gender Response
Through the years, we have found the response between genders can sometimes be surprisingly different depending on the look and copy content of an advertising campaign. Males and females usually respond differently to format, creative approach, color, pictures, offer, benefits and copy. Test: We tested one client’s direct mailing for [...]
95% Open Rates!
You may be surprised to discover that USPS has a new service that is dominating email marketing—with an amazing 95% open rate. Their new “informed delivery” emails show consumers photos of their physical mail before they actually receive it. Consumers love the service…and are using “Informed Delivery” more and more [...]
19 Surprising Facts About Writing Long Copy [video]
It may seem counterintuitive, but when it comes to copy, more is better. Long copy almost always out-pulls short copy [...]
7 Benefits to Multichannel, Integrated Marketing [video]
In over 40 years of helping clients to market their products and dramatically grow their businesses, I have discovered that [...]
Direct Response Copy Tip of the Week: Creating Authoritative Copy
Always approach copywriting from a position of authority. The feel of the copy, the tone, the energy—must come across as [...]
Testing Corner: Surprising Results When Testing Gender Response
Through the years, we have found the response between genders can sometimes be surprisingly different depending on the look and [...]
95% Open Rates!
You may be surprised to discover that USPS has a new service that is dominating email marketing—with an amazing 95% [...]