Copy Corner: Social Engineering
A deadly mistake many marketers make is trying to change their prospects’ attitudes, rather than using prospects’ own views as a tool to sell the product or service. The fact is, trying to change attitudes during a sales pitch simply doesn’t work. Trying to change beliefs and attitudes recalls the [...]
Testing Corner: The Power of the Visual
Let me share a B to B test I did for lead generation. I created a magalog for a software security company called SurfControl. A magalog is a direct mail piece that looks and feels like a magazine—but it’s a sales piece (see my video briefing here). The magalog was [...]
Attention Christian Business Owners! Convene Leadership Summit 2018 [$200 OFF]
Attention Christian Business Owners! I’ll be speaking at the annual national conference of Christian business owners, the Convene Leadership Summit, from May 2-May 4. The conference will be in Newport Beach, CA at the Fashion Island Hotel. My topic will be 29 New Trends for Marketing and Advertising Products & Services [...]
Direct Mail Secret or Heresy? [video]
One of the little-known secrets of successful, profitable direct mail strategies is something that would make many executives of corporations, or traditional graphic artists, cringe: copy on the back of the envelope. That’s right, we have seen copy on the back of the envelope increase response by as much as [...]
The SEO Survival Checklist
This is your SEO survival checklist...what you absolutely must know for search engine optimization. Make sure all your websites and landing pages have the following for SEO: 1. SEO keywords… These are the words and phrases that help people find your page through an organic search. Your keywords should be [...]
Copy Corner: Social Engineering
A deadly mistake many marketers make is trying to change their prospects’ attitudes, rather than using prospects’ own views as [...]
Testing Corner: The Power of the Visual
Let me share a B to B test I did for lead generation. I created a magalog for a software [...]
Attention Christian Business Owners! Convene Leadership Summit 2018 [$200 OFF]
Attention Christian Business Owners! I’ll be speaking at the annual national conference of Christian business owners, the Convene Leadership Summit, [...]
Direct Mail Secret or Heresy? [video]
One of the little-known secrets of successful, profitable direct mail strategies is something that would make many executives of corporations, [...]
The SEO Survival Checklist
This is your SEO survival checklist...what you absolutely must know for search engine optimization. Make sure all your websites and [...]