Copy Tip: The Power of the “Bucket Brigade”
Every direct response piece you write—whether it’s a magalog, direct mail package, email, website, radio ad or TV commercial—must engage the reader in a one-on-one conversation. To perfect this person-to-person feeling in your copy, you need to call in the “bucket brigade.” That is, conversational words and phrases that pull [...]
Testing Corner: Which Headline Pulled More Clicks?
Tests by MarketingExperiments.com revealed that a powerful headline has a greater effect on your click-through rates than body copy when it comes to pay-per-click (PPC) ads. But the question remained, would that headline work better as a statement or a question? Let's take a look... Ad A Need Website [...]
Integrated, Multichannel Marketing [video]
Speaking of multichannel marketing, here is an equity crowdfunding video I created highlighting a JOBS Act multichannel campaign. See how to create a powerful integrated campaign. See the 3-minute, 45-second video below. If you would like to create a multichannel marketing campaign for your business, give me a call at [...]
New Direct Mail Super Response Booster
I’m excited for our clients. Direct mail response has just gotten a super response boost from the new Post Office Informed Delivery. This is the new service where postal customers – potentially every household in America – get a daily email telling them what mail they are getting that day. [...]
Serif Type: Returning to the Web
Serif type is making a comeback. The trend of flat design has started to die down. As a result, typefaces are getting their “personalities” back with serifs. Here's an example of serif typeface on the Kickstarter website: Serifs add both timelessness and character to design. In 2018, expect to see [...]
Copy Tip: The Power of the “Bucket Brigade”
Every direct response piece you write—whether it’s a magalog, direct mail package, email, website, radio ad or TV commercial—must engage [...]
Testing Corner: Which Headline Pulled More Clicks?
Tests by MarketingExperiments.com revealed that a powerful headline has a greater effect on your click-through rates than body copy when [...]
Integrated, Multichannel Marketing [video]
Speaking of multichannel marketing, here is an equity crowdfunding video I created highlighting a JOBS Act multichannel campaign. See how [...]
New Direct Mail Super Response Booster
I’m excited for our clients. Direct mail response has just gotten a super response boost from the new Post Office [...]
Serif Type: Returning to the Web
Serif type is making a comeback. The trend of flat design has started to die down. As a result, typefaces [...]