Copy tip: Don’t go overboard!
Sometimes you need to punctuate your excitement with exclamation points, but be careful not to go overboard. Too many exclamation points make your copy sound cheesy or – even worse – unbelievable. But in other cases, they are needed to change the tone. See how differently these examples read thanks [...]
Testing corner: Can simple changes have a big impact?
Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely overhaul your control piece to create a valuable test. We ran a simple test on a reference website, where the control page displayed a partial reference entry and ended with [...]
Double Your Response With This Direct Mail Strategy
The bookalog is the ultimate sales piece in disguise. It looks and feels like a book…but it’s actually a credibility-boosting direct mail and digital miracle that can skyrocket your response. In this age of skepticism, it is more critical than ever to build trust and credibility. Bookalogs are a powerful way [...]
28% Increase in Sales: Turning Your Website into a Powerhouse
You may be like many marketers who come to me with websites that produce disappointing results…have a confusing checkout process, depressing sales...or, worst of all, are static antimarketing sites that do nothing to encourage sales. Let me tell you how one entrepreneur became a well-oiled ecommerce powerhouse. Dorothy Pryor Rose, [...]
Warning! Lessons From The #MeToo Movement
Social media can create tremendous momentum in creating global awareness and changing culture. It can also take down the reputation of a person or a business. The #MeToo hashtag- which brings attention to the issue of sexual assault against women- is an indicator of how social media is a powerful [...]
Copy tip: Don’t go overboard!
Sometimes you need to punctuate your excitement with exclamation points, but be careful not to go overboard. Too many exclamation [...]
Testing corner: Can simple changes have a big impact?
Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely [...]
Double Your Response With This Direct Mail Strategy
The bookalog is the ultimate sales piece in disguise. It looks and feels like a book…but it’s actually a credibility-boosting direct [...]
28% Increase in Sales: Turning Your Website into a Powerhouse
You may be like many marketers who come to me with websites that produce disappointing results…have a confusing checkout process, [...]
Warning! Lessons From The #MeToo Movement
Social media can create tremendous momentum in creating global awareness and changing culture. It can also take down the reputation [...]