Don’t Miss Our Advanced Marketing Boot Camp
I’ll be giving a free advanced marketing boot camp to help train organizational leaders, pastors, and others to use marketing tactics and strategies. It will be held from 10:30 a.m. to 2:30 p.m., Wednesday, November 29 in my Torrance offices. Seating is limited. To reserve your place, call 310-212-5727 and [...]
Celebrating a Free Market Economy on Thanksgiving
This Thanksgiving, I want to give thanks to all of my readers…for those of you who are clients of mine…and for all the blessings of God. Let’s also remember to give thanks for one of the often overlooked and undervalued gifts of this holiday: the liberty to practice business [...]
12 Keys for Supercharged Direct Response Marketing for Box Subscription Services
Box subscription services are booming. Businesses like Stitch Fix, Blue Apron, Birch Box, and ThredUp offer customers quality products delivered right to a client’s door, giving them a selection of products tailored to their needs and wants. Even larger corporations, like JC Penney and Gap, have developed their own box [...]
21 Critical Video Marketing Rules: How You Can Increase Your Response and Profitability
The video megatrend continues to transform marketing. Why? For one good reason: Video done right can dramatically increase your response. Video brings your product or service to life in a way that print cannot, with demonstrations, testimonials and benefits in action. Test after test shows that videos boost response when [...]
Copy Tip: 3 Secrets to a Money-Making Headline
Effective headlines are key to a high response rate. But do you know how to write them? Here are 3 guidelines to keep in mind for powerful direct response copy. 1. Be direct. Convey a clear benefit so that you answer the first two questions that run through [...]
Don’t Miss Our Advanced Marketing Boot Camp
I’ll be giving a free advanced marketing boot camp to help train organizational leaders, pastors, and others to use marketing [...]
Celebrating a Free Market Economy on Thanksgiving
This Thanksgiving, I want to give thanks to all of my readers…for those of you who are clients of mine…and [...]
12 Keys for Supercharged Direct Response Marketing for Box Subscription Services
Box subscription services are booming. Businesses like Stitch Fix, Blue Apron, Birch Box, and ThredUp offer customers quality products delivered [...]
21 Critical Video Marketing Rules: How You Can Increase Your Response and Profitability
The video megatrend continues to transform marketing. Why? For one good reason: Video done right can dramatically increase your response. [...]
Copy Tip: 3 Secrets to a Money-Making Headline
Effective headlines are key to a high response rate. But do you know how to write them? Here are 3 [...]