The Videolog: How to Power Your Next Direct Mail Marketing Campaign [Video Brief]
Do you want to take your direct mail and direct marketing campaign to the next level? You have heard about my magalogs and bookalogs. How about a … videolog? This direct mail piece is the next generation in direct mail, with a video in the mail package for your prospects. [...]
Testing Corner: How to Stop Losing Sales in Your Shopping Cart [Video]
Here’s a test that can help you increase your online orders. In this test, a website was able to recover abandoned shopping carts by using a mechanism that retrieved email addresses. If a potential customer did not complete the sale, an email follow-up message asking why they did not complete [...]
Video Brief: Landing Page Vs. Website
Here is an instructive 2-minute video that helps you see what is needed to maximize your online response. If you need help with your landing pages or website, write me at [email protected]
Copy Tip: How You Can Use Preemptive Copy to Ease Their Worries
As a marketer, it is key that you understand your prospects by anticipating their needs, objections and apprehensions. Often, when a prospect hears of a new product, he’s thinking of a reason not to buy it. Your challenge is to discern their objections to your product and counteract them. Picture [...]
Marketing Breakthrough: New Digital Integration for Mailers Will Boost Profits
The U.S. Postal Service has something new … something dramatically new. The Post Office has launched an effort to modernize the direct mailing experience with Informed Delivery and EngageOne Video. First, what’s Informed Delivery? It is where the USPS digitally images the front of your mailpieces. Then they are emailed [...]
The Videolog: How to Power Your Next Direct Mail Marketing Campaign [Video Brief]
Do you want to take your direct mail and direct marketing campaign to the next level? You have heard about [...]
Testing Corner: How to Stop Losing Sales in Your Shopping Cart [Video]
Here’s a test that can help you increase your online orders. In this test, a website was able to recover [...]
Video Brief: Landing Page Vs. Website
Here is an instructive 2-minute video that helps you see what is needed to maximize your online response. If you [...]
Copy Tip: How You Can Use Preemptive Copy to Ease Their Worries
As a marketer, it is key that you understand your prospects by anticipating their needs, objections and apprehensions. Often, when [...]
Marketing Breakthrough: New Digital Integration for Mailers Will Boost Profits
The U.S. Postal Service has something new … something dramatically new. The Post Office has launched an effort to modernize [...]