Did You Miss our TV/video Samples?
Well, did you miss our TV/video samples? If so, you can see them here! Click below: https://www.youtube.com/watch?v=1UWcJuZMo74 Do you want a direct marketing campaign that will pop out and win your major profits? Call me at (310) 212-5727 or email me at [email protected] for a free consultation.
Copy Tip of the Week: Put Your Customers’ Names in Print!
People love seeing their own name, and when you incorporate it in your copy, response rates go up. If you aren’t currently using personalization in your direct mail and email campaigns you may want to think about trying it in 2017. While response rates don’t always go up, they usually [...]
Integrated Direct Response TV—New Leverage for Greater Profits [Video]
I’ve created over 300 TV commercials, 13 infomercials, and hundreds of videos. In fact, when I first started my marketing agency, I worked primarily with TV. Over the last 30 plus years, so much has changed. One of the greatest new changes today is the variety of uses with any [...]
Image Advertising vs. Direct Marketing: What You Need to Know [Video]
Should you rely on images, or use direct response marketing? With direct response, you are guaranteed a marketing campaign which is: Targeted to your audience Tested based on different assumptions Accountable with time and resources Check out my video comparing the two forms of advertising, and find out what a [...]
Direct Response Copy Tip of the Week: The Bucket Brigade
In direct response, you want your copy to move your prospect right along, from start to finish. The “Bucket Brigade” is a list of transitional words and phrases used to keep your prospect reading and moving easily through your piece. Here are a few quick examples: And But that’s not [...]
Did You Miss our TV/video Samples?
Well, did you miss our TV/video samples? If so, you can see them here! Click below: https://www.youtube.com/watch?v=1UWcJuZMo74 Do you [...]
Copy Tip of the Week: Put Your Customers’ Names in Print!
People love seeing their own name, and when you incorporate it in your copy, response rates go up. If you [...]
Integrated Direct Response TV—New Leverage for Greater Profits [Video]
I’ve created over 300 TV commercials, 13 infomercials, and hundreds of videos. In fact, when I first started my marketing [...]
Image Advertising vs. Direct Marketing: What You Need to Know [Video]
Should you rely on images, or use direct response marketing? With direct response, you are guaranteed a marketing campaign which [...]
Direct Response Copy Tip of the Week: The Bucket Brigade
In direct response, you want your copy to move your prospect right along, from start to finish. The “Bucket Brigade” [...]