Reversing Declining Sales: How the Hollywood Reporter Repositioned for Greater Market Domination
What do you do when your sales decline because of increased competition? That is the marketing challenge many companies face, including the Hollywood Reporter. The Hollywood Reporter is an institution. Anyone in the film and TV industry reads the Hollywood Reporter. Here is how I handled the challenge with my team [...]
Testing Corner: Which Web Layout Earned a 20% Sales Boost?
Here’s a landing page tip that should help you land more prospects. A marketer should develop several versions of your landing page and then test them to see which works better, whether you are measuring in site traffic, sales or leads. Let’s check out this test example for ColonialCandle.com website. [...]
Copy Tip: The EBC Principle: 3 Ingredients to Make Your Copy Dazzle
In the eyes of your best prospects, you can’t afford to be boring. Dull copy doesn’t grab anyone. Drab copy doesn’t add anything to your marketing. This is where the EBC Principle comes in. To get that sale or lead, you need to write with: Enthusiasm Believability Conviction You need [...]
FreedomFest: Amazing Business Investments and Political Conference [Video]
I will be a speaker again at the upcoming FreedomFest conference. I hope you can join me. The event takes place July 19-22, headquartered at the Paris Hotel in Las Vegas. I’ll be with conservative radio and TV personality Larry Elder (the “Sage of South Central”), plus film critic and [...]
Social Media News: Google, Facebook Fight Fake Stories
Google and Facebook are employing more human reviewers to cut down on fake news on their social media sites. They believe the “human touch” will improve the overall quality of online content distribution. They hope these steps will also improve the truthfulness and reliability of their networks. Google takes it [...]
Reversing Declining Sales: How the Hollywood Reporter Repositioned for Greater Market Domination
What do you do when your sales decline because of increased competition? That is the marketing challenge many companies face, [...]
Testing Corner: Which Web Layout Earned a 20% Sales Boost?
Here’s a landing page tip that should help you land more prospects. A marketer should develop several versions of your [...]
Copy Tip: The EBC Principle: 3 Ingredients to Make Your Copy Dazzle
In the eyes of your best prospects, you can’t afford to be boring. Dull copy doesn’t grab anyone. Drab copy [...]
FreedomFest: Amazing Business Investments and Political Conference [Video]
I will be a speaker again at the upcoming FreedomFest conference. I hope you can join me. The event takes [...]
Social Media News: Google, Facebook Fight Fake Stories
Google and Facebook are employing more human reviewers to cut down on fake news on their social media sites. They [...]