The Power of Personality [See Example]
Why do some brands outperform their competitors over and over? “Cause they’ve got personality…” (Sing it, Lloyd Price.) If you’re in the Northeast, you probably remember the electronics retailer known as “Crazy Eddie.” If you’re in Southern California, then you know the personalities of Larry and Irwin of mattress retailer [...]
Testing Corner: Which paid search headline is the winner?
Did you know that paid search ads are a great way to test headlines and subheads for your print campaigns? Take a look at this paid search test, which used three different headlines paired with the exact same copy and URL. Headline A Jeep Parts Instant [...]
Copy Tip: 6 ways to supercharge your subheads
Writing subheads may seem like a quick-and-easy task. You may be tempted to throw down a few punchy words and move on. But these phrases contribute a lot more than you think – and every piece of marketing copy needs them. Subheads are mini-headlines. They grab the reader’s attention and [...]
Multi-Channel Marketing Megatrend – How to Skyrocket Response [video brief]
Here is a step-by-step way you can help Skyrocket Response and profits. It’s an integrated, multi-channel approach. See this award-winning campaign for raising capital under the Jobs Act…but it also applies to any B to C or B to B market. About 2.5 minutes long. Click here to learn. [huge_it_videogallery [...]
2017 Award Winner: Successful Campaign Follows the “4 P’s” Formula
Here is how you can evaluate a winner from a loser…and one of several formulas I use in creating winning direct mail, email, landing pages, TV, Commercials and more. In creating successful marketing including copy and offer, I use copywriting formulas such as AIDA and time tested and proven AIDPPC. [...]
The Power of Personality [See Example]
Why do some brands outperform their competitors over and over? “Cause they’ve got personality…” (Sing it, Lloyd Price.) If you’re [...]
Testing Corner: Which paid search headline is the winner?
Did you know that paid search ads are a great way to test headlines and subheads for your print campaigns? [...]
Copy Tip: 6 ways to supercharge your subheads
Writing subheads may seem like a quick-and-easy task. You may be tempted to throw down a few punchy words and [...]
Multi-Channel Marketing Megatrend – How to Skyrocket Response [video brief]
Here is a step-by-step way you can help Skyrocket Response and profits. It’s an integrated, multi-channel approach. See this award-winning [...]
2017 Award Winner: Successful Campaign Follows the “4 P’s” Formula
Here is how you can evaluate a winner from a loser…and one of several formulas I use in creating winning [...]