Videolog: Lincoln Continental’s Powerful Direct Mail/Video Campaign
The Lincoln Motor Company’s “See It First” direct mail campaign for the Lincoln Continental won the Irresistible Mail Award and Grand Champion Trophy. The campaign featured 2 key elements that targeted upscale audiences: Exclusivity: They got to see a private showing before the luxury car was available in showrooms. Collectible: [...]
Why Companies Lose Customers When They Bash Trump
Want to lose business? Just bash President Trump. A CEO has a choice to make: Be political or be neutral. A recent survey found that 58 percent of consumers dislike it when a company is political. But 25 percent of Americans (roughly 80 million) have decided to stop, avoid or [...]
FreedomFest: Amazing Business Investments and Political Conference [Video]
I will be a speaker again at the upcoming FreedomFest conference. I hope you can join me. The event takes place July 19-22, headquartered at the Paris Hotel in Las Vegas. I’ll be with conservative radio and TV personality Larry Elder (the “Sage of South Central”), plus film critic and [...]
Amazon: The Next Direct Marketing Revolution is Changing Everything
Amazon.com’s retail popularity just keeps growing. And why not? The pioneer in online shopping comes closer to perfecting e-commerce and logistics, bridging the gap between warehouse-to-customer fulfillment. And the company keeps searching for ways to make ordering online even easier. Amazon’s latest move? Buying my favorite Whole Foods Market grocery [...]
Copy Tip: Avoid Using Asterisks
Danger, Will Robinson, danger! Robby the Robot from the baby boomer TV show “Lost in Space” could have easily been talking about the use of asterisks*. If you have a disclaimer or minor copy point, an asterisk may not be the best way to communicate it. Asterisks draw attention away [...]
Videolog: Lincoln Continental’s Powerful Direct Mail/Video Campaign
The Lincoln Motor Company’s “See It First” direct mail campaign for the Lincoln Continental won the Irresistible Mail Award and [...]
Why Companies Lose Customers When They Bash Trump
Want to lose business? Just bash President Trump. A CEO has a choice to make: Be political or be neutral. [...]
FreedomFest: Amazing Business Investments and Political Conference [Video]
I will be a speaker again at the upcoming FreedomFest conference. I hope you can join me. The event takes [...]
Amazon: The Next Direct Marketing Revolution is Changing Everything
Amazon.com’s retail popularity just keeps growing. And why not? The pioneer in online shopping comes closer to perfecting e-commerce and [...]
Copy Tip: Avoid Using Asterisks
Danger, Will Robinson, danger! Robby the Robot from the baby boomer TV show “Lost in Space” could have easily been [...]