I thought I’d share one of the tests we just did for ourselves to generate more leads.
I’d usually present a marketing test from a client. But I felt this was a great test so that you can see powerful results that work for us as well as our clients.
Here’s the original landing page we created.
Here’s the variant:
In the variant, we moved the call-to-action and video above the fold. We also included a video.
Which one do you think performed the best?
The variant outperformed the original 2 to 1.
Here are a few powerful takeaways:
- Above-the-fold call-to-action
- Video usually receives a response
- Always test
- Small changes, big change in results
Call me at 310-212-5727 to discuss your landing page strategy, or email Caleb at firstname.lastname@example.org.